Responsibilities

• The DISH TV Brand Marketing team drives brand strategy, planning, messaging, and consistency across the entire marketing organization. The Sr Associate Brand Manager addresses top-funnel awareness and consideration challenges for the DISH and DishLATINO brands to improve overall perception and spark customer acquisition.
• Leading integrated brand campaign planning and agency management with minimal supervision, this role creates a strong brand halo while unifying cross-functional goals.
• Strategic execution balances message integrity, budget optimization, and audience expansion across diverse prospective customer segments.
• Lead annual brand strategy, communication plans, and core content pillars to align cross-functional initiatives with broader department OKRs
• Direct integrated advertising campaign lifecycles from creative briefing through production and testing, driving measurable top-funnel awareness and acquisition outcomes
• Serve as the primary point of contact for external creative agencies, managing SOW processes, campaign routing, and weekly status alignment
• Develop and maintain brand guidelines, messaging fact sheets, and toolkits to preserve brand consistency across all marketing outputs
• Leverage AI tools to streamline consumer insights analysis, optimize campaign asset creation, and enhance messaging development
• Manage total brand marketing spend, tracking performance, executing accruals, and optimizing budget allocations to maximize ROI

Requirements

• Minimum Education: Bachelor’s Degree in advertising, marketing, business administration, or a related field
• Minimum Experience: Critical experience in brand marketing, strategy, production, or campaign management with a track record of driving cross-functional alignment
• Required Technical Skills: Must have experience with: - Integrated marketing campaign planning and execution - Creative agency management and SOW development - Brand marketing budget tracking, forecasting, and optimization
• Visa sponsorship not available for this role
• Core Skills and Competencies (What you'll bring): - Strategic brand planning expertise to guide full-funnel integrated campaigns across TV, digital, radio, social, and PR - AI Application and Literacy skills to improve marketing collateral workflows, research synthesis, and creative ideation - Strong cross-functional collaboration and influence capabilities to align Consumer Insights, Product, Media, Legal, and Finance teams - Results-oriented analytical skills with an understanding of brand health, media performance metrics, and data interpretation - Critical experience leading external agency management, SOW development, and high-volume video production cycles; possessing end-to-end project management capabilities to thrive under tight deadlines - Strategic message and claims development expertise tailored to distinct consumer segments, including DishLATINO tactics

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.