Senior Assistant Director of Web Content

Responsibilities

• The Senior Assistant Director of Web Content is the University’s lead digital content strategist, responsible for developing and executing a comprehensive web content strategy that advances enrollment marketing, brand awareness, and institutional communications goals across the University’s digital presence.
• Reporting to the Director of Marketing Strategy, this position oversees the strategic development, production, optimization, and governance of web content across the University’s primary marketing and communications websites, directly supervising the Web Content – SEO/GEO specialist.
• The Senior Assistant Director of Web Content brings expertise in content strategy, UX writing, search engine optimization, and digital audience engagement to the marketing team, ensuring that the University’s web presence effectively serves prospective students, current students, alumni, and other key audiences.
• This position works closely with the Copywriter, Optimization & Testing Manager, creative team, and school-based communications partners to maintain a high-quality, brand-consistent, and continuously improving digital content environment.

Requirements

• Bachelor’s degree in communications, English, marketing, journalism, or a closely related field.
• Minimum of four (4) years of experience in web content strategy, digital content management, or a closely related role.
• Demonstrated expertise in web content strategy, UX writing, and content management for marketing-focused websites.
• Proficiency with content management systems and web publishing workflows.
• Working knowledge of SEO principles, tools, and best practices.
• Experience with Google Analytics or comparable web analytics platforms.
• Strong writing and editing skills with attention to clarity, str1ucture, and digital audience engagement.

Preferred

• Experience in higher education enrollment marketing or digital communications
• Familiarity with generative engine optimization (GEO) and AI-driven search
• Experience with digital accessibility standards (WCAG) and accessible content development
• Background in conversion rate optimization and landing page testing
• Experience supervising digital content or communications staff