Senior Art Director - Social

Responsibilities

• Develop original, culture-first concepts for organic social and influencer programs that reflect the brand’s voice and objectives.
• Shoot, edit, and publish iPhone-captured content on location at client events, activations, and partner moments, turning around social-ready assets quickly.
• Provide creative direction for influencer content, from briefing and concepting through review, so creator work feels native to each platform and true to the brand.
• Lead projects from initial concept through completion, keeping them on deadline and on budget, and manage multiple projects at once.
• Work as part of the IAT alongside copywriters, strategists, community managers, influencer leads, account leads, and project managers.
• Partner with the client’s in-house creative team to concept and execute social campaigns.
• Edit and optimize content for each platform and channel, using performance insights to refine what we make.
• Stay current on social trends, platform features, and creator culture, and bring new formats and techniques into your work.
• Ensure all content aligns with brand guidelines and with responsible alcohol marketing standards, including age-gating and platform policies.
• Travel to and attend client events, including evenings and weekends when needed, to capture content.

Requirements

• 5-7+ years of art direction experience with a focus on social media, content creation, or a related field. Beverage, alcohol, or lifestyle brand experience is a plus.
• A portfolio showing successful social campaigns, including organic and influencer-driven work, with examples of content you shot and produced yourself.
• Experience working as part of an inter agency team is strongly preferred.
• Proven skill shooting and editing high-quality, native-feeling content on an iPhone, including video, Reels/TikTok-style edits, and stills, in fast-moving live environments.
• Strong conceptual and storytelling abilities, with the range to move between big ideas and scrappy, in-the-moment execution.
• Experience working with influencers and creators, and a strong feel for what makes content perform natively on each platform.
• Excellent knowledge of social platforms and trends.
• Comfort interacting with clients, with strong communication and presentation skills.
• Strong organizational skills, attention to detail, and the ability to meet deadlines in a fast-paced environment.
• Excellent design skills and mastery of Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign). Figma and mobile editing tools (CapCut, etc.) are a plus.