Company Description

Hey, we’re GYK — an independent, integrated creative agency. Our Creative Growth Engine is made up of 65 creative entrepreneurs, modern storytellers, Emmy-award-winning makers, and data-driven problem solvers who believe creativity is a strategic lever for growth. To us, autopilot is the enemy — the enemy of growth, the enemy of standing out, the enemy of winning in the marketplace. Clients don’t come to GYK to maintain the status quo; they come to us because we embrace curiosity, question assumptions, and deliver creative solutions that work harder, drive business impact, and help brands punch above their weight class. Because at the end of the day, impact is our end game.

Named #6 in Indie Agency News’ “Top 40” Competition in 2025 and “Best of Show” by The Ad Club of New England in 2024, GYK is proud to partner with brands like Milo’s Tea Company, New Hampshire Travel & Tourism, Ken’s Foods, Citizen’s Bank, NH Lottery, Sweet Baby Ray's, Harpoon Brewery, Culture Pop Soda, Keolis Commuter Services, Hometown Financial Group, and the Boston Bruins. GYK is headquartered in Manchester, NH, with an office in downtown Boston.

Role Overview

The Senior Art Director is a highly conceptual, strategically driven creative leader responsible for developing and delivering breakthrough ideas that drive brand and business growth. This role combines creative excellence, cross-channel expertise, and leadership to guide integrated campaigns from concept through execution across modern marketing ecosystems.

You will partner closely with writers, strategists, designers, technologists, and clients to shape compelling, innovative creative solutions that are visually distinct, culturally relevant, and strategically grounded.

Key Responsibilities

Creative Leadership & Execution

• Lead the ideation, development, and execution of innovative creative concepts from brainstorming through final delivery
• Create, present, defend, and execute best-in-class creative across all channels (digital, social, print, video, experiential, and emerging platforms)
• Ensure high standards of creative craft, storytelling, and design across every touchpoint
• Guide integrated campaigns with a strong creative vision, maintaining consistency and quality end-to-end
• Contribute to design and production across formats including websites, mobile apps, digital campaigns, print, and branded experiences

Strategy & Concept Development

• Translate business objectives, audience insights, and cultural trends into compelling creative ideas
• Develop scalable campaign concepts that work across platforms and audiences
• Apply strong creative judgment to ensure work is distinctive, effective, and aligned with brand strategy
• Bring a digital-first mindset, with fluency in modern marketing channels and consumer behaviors

Collaboration & Client Partnership

• Collaborate cross-functionally with copywriters, strategists, designers, developers, and production teams
• Participate in and lead client meetings and presentations, clearly articulating and selling creative ideas
• Partner with internal and external teams to ensure seamless execution and delivery of work
• Build strong, trusted relationships with clients through strategic thinking and creative excellence

Innovation & Modern Creative Capabilities

• Stay current on design trends, culture, and emerging technologies, bringing new inspiration into the work
• Leverage AI and modern tools to enhance ideation, production, and efficiency while maintaining creative integrity
• Champion innovation, experimentation, and new approaches to storytelling and engagement
• Demonstrate cross-channel fluency, ensuring ideas perform across evolving platforms and ecosystems

Leadership & Team Development

• Mentor and inspire junior creatives, elevating team performance and creative output
• Foster a collaborative, positive, and high-performing team environment
• Lead by example with accountability, initiative, and a passion for great work
• Balance high creative standards with strong emotional intelligence and teamwork

Operational Excellence

• Manage multiple projects and priorities with strong organizational skills and attention to detail
• Ensure work is delivered on time, on brief, and on budget
• Demonstrate agility and adaptability in a fast-paced, evolving environment

Qualifications & Skills

• 5+ years of agency or equivalent experience with a strong portfolio of integrated creative work
• Exceptional conceptual thinking and visual design expertise
• Strong communication and presentation skills, with the ability to influence clients and stakeholders
• Deep knowledge of digital (web, mobile, social) and traditional media (print, OOH, branding)
• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Ability to manage multiple clients and projects simultaneously in a dynamic environment

Salary Range: $80-$90K