Senior Art Director - Experiential

Atlanta, GA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead end-to-end art direction and execution for integrated campaigns, turning concepts into on-brand creative that meets consumer needs and business goals while coordinating with strategy, media, and account teams to test iterations and apply learnings.

  • Art Direction & Execution: Own concept-to-deliverables across campaigns, managing timelines and budgets.
  • Collaboration & Iteration: Partner with creative leads, strategists, media planners, and clients to test and apply learnings.
  • Brand & Trends Oversight: Ensure design consistency, stay current on marketing trends, and present rationale to leadership.

Job Description

Responsibilities

  • Play a hands-on role in the delivery of outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (creative teammates, strategists, media planners and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest
  • Ensure consistency and efficacy of design throughout all creative
  • Art Direct creative from concept to end product with the ability to self-manage multiple projects and tight timelines
  • Work within the client’s established brand guidelines
  • Leverage talent for design and concepting to contribute to work that solve for consumer needs and business goals
  • Successfully communicate creative ideas by confidently presenting your creative to leadership and stakeholders (and occasionally clients) by articulating and rationalizing creative decisions with strategic insights
  • Collaborate with internal teams such as media, strategists, and creative leads to test a multitude of creative iterations and apply learnings to evolving best practices
  • Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team
  • Appraise and edit your own work
  • Work closely with project managers and account teams across the life span of a project

Requirements

  • 5-10 years of Art Direction experience within an ad agency or similar setting
  • Degree in graphic/environmental design, marketing/communication design or similar field
  • A keen understanding of user experience and environmental design (3-d skills a plus)
  • Be fearless and not afraid to fail
  • A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave, new ideas
  • The optimism to think bigger, the curiosity to dig deeper, and the passion to do better
  • The ability to adapt to new ideas, processes, and business problems with ease and enthusiasm
  • A professional attitude and an openness to feedback that commands the respect of supervisors and colleagues
  • An appreciation for the relationship between copy and visual elements (and great design in general)
  • We expect our Sr. Art Directors to understand that a product isn’t truly great unless the copy and the design support each other
  • Eagle eye attention to detail
  • Cross functional design and conceptual experience necessary
  • A passionate desire to be a part of an agency built for marketing today
  • A love of the data and results and the gamification of the creative to keep pushing for record breaking results in a campaign
  • Strong work ethic
  • Digital portfolio of drool-worthy advertising design, campaign concepts and relevant creative endeavors
  • Ability to think strategically, conceptualize and see ideas through to polished execution
  • Ability to work flexible hours, including some nights/weekends
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    160over90

    160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands. Follow our story at 160over90.com

    Founded in 2000
    New York, New York, USA
    910 employees (221 in marketing)

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    Traffic Source Mix
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    39.3%
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    Current headcount: ~910

    Marketing Team

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    109 (12% of company)
    Median Career Experience
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