Senior Art Director

New York City, NY (Hybrid)

$120K/yr – $160K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive the end-to-end creative strategy and delivery across design, production, and team leadership to turn strategic opportunities into innovative experiences.

  • Growth and opportunity capture: develop proposals to pursue new business and growth opportunities.
  • Creative direction and experience design: create and direct project design and experience strategies that fulfill business needs.
  • Team leadership and process: lead multidisciplinary teams, establish staffing plans, and improve creative methods for on-time, high-quality delivery.

Job Description

Own and drive the end-to-end creative strategy and delivery across design, production, and team leadership to turn strategic opportunities into innovative experiences.

  • Growth and opportunity capture: develop proposals to pursue new business and growth opportunities.
  • Creative direction: create and direct the design direction of projects and experience design solutions.
  • Leadership and collaboration: lead multidisciplinary teams of designers, production artists, writers, content analysts, planners, and information architects.
  • Strategic account planning: perform planning with senior management in vertical marketing.
  • Client communication: effectively communicate creative ideas and strategies to stakeholders.
  • Team building and mentoring: build a multi-disciplinary team and provide regular leadership and feedback.
  • Staffing strategy: develop and modify staffing plans, compensation, performance, training, and mentoring within the creative department.
  • Quality and process: champion quality standards and drive continual improvement of methods and best practices.
  • Delivery management: proactively manage production scope, schedules, and budgets to ensure on-time delivery.
  • Cross-functional engagement: inform practice leads from media, technology, research and analytics, usability, and QA to maximize results and user satisfaction.
  • HR initiatives: support and lead HR initiatives focused on performance.
  • Note: the responsibilities column contains more items, truncated to 10 bullets for conciseness.
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Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996
Calgary, Alberta, CAN
1.8K employees (728 in marketing)
43% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
30.3K
Traffic Source Mix
Search
46.7%
Direct
41.5%
Referral
6.8%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
347 (19% of company)
Median Career Experience
10 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
6

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