Senior Analyst, Specialty Retail Brands Email Marketing - Trigger

Boston, MA (Hybrid)

$105K/yr – $118K/yrSenior Level2+ years expFull time

Posted 16 hrs ago

Job Summary

Own and optimize Triggered Email programs across three brands, drive testing and long-term performance, and serve as the email channel expert while partnering cross-functionally.

Job Description

Responsibilities

  • End-to-end ownership of Triggered Email programs across our three Specialty Retail Brands. Responsible for programming, execution, performance tracking and testing. You will keep a daily eye on health metrics, own the longer-term performance narrative, and quickly solve issues as they arise.
  • Shape the future of the email program–adding to the long-term vision, identifying opportunities for improvement, and ideating on potential.
  • Drive testing initiatives (ideation -> execution -> reporting) to drive meaningful results – lead 6 month planning cycles both internally and with cross-functional teams, prioritize the team’s work on highest-ROI initiatives, track progress and make pivots when necessary, and have a finger on the pulse of industry trends and competitor best practices.
  • Become the email channel subject matter expert, gaining a deep understanding of our marketing strategy, customers, and operating model.
  • Partner with cross-functional stakeholders, channel analysts, and operations to deliver best in class customer experiences
  • Build relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Engineering, External Agencies and the broader Marketing organization.

Requirements

  • Bachelor’s degree in Business, Economics, the Sciences, or other concentrations with a quantitative focus, preferred.
  • 2+ years of experience ideally in a data-driven marketing role, management consulting, startup/tech, finance, and/or strategy fields. Experience with email marketing channels is a plus.
  • Experience with basic statistical methods used in A/B testing (e.g., statistical significance, sample sizing, choosing KPIs, etc).
  • Strong track record of driving impactful results, exhibiting a strong ability to come up with innovative ideas and solutions, and effectively communicating those ideas to team members or stakeholders
  • Familiarity with marketing metrics and a proven track record of customer-first thinking.
  • SQL knowledge, data visualization experience (e.g., Looker) Google Sheets/Excel usage.
  • Excellent attention to detail, critical thinking, verbal, and written communication skills.
  • Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.
  • A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive.

Benefits

  • Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
  • No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
  • Global Traveler Health Insurance through GeoBlue.
  • 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
  • Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
  • 401(k) matching with immediate vesting.
  • Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
  • Tuition Reimbursement.
  • Wayfair Employee Discount.
  • Gym/Fitness Discounts (Wellhub and varying regional memberships).
Wayfair logo

Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

Founded in 2002
Boston, Massachusetts, USA
12K employees (1,013 in marketing)

Salaries

Posted range

$105K/yr – $118K/yr

Taken straight from the job posting.

See all Wayfair salaries

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