Senior Analyst, Social Commerce

Responsibilities

• Assisting the day-to-day execution of social commerce programs, primarily across TikTok Shop and other emerging commerce platforms
• Working within TikTok Shop Seller Center, Affiliate Center and related platform tools to support shop operations, product management, and performance monitoring
• Supporting product launches, promotions, seasonal campaigns and key commerce moments by coordinating timelines, inputs, approvals and platform requirements
• Monitoring shop, product, creator, affiliate, content and promotional performance to identify trends, risks and optimization opportunities
• Pulling, organizing and analyzing data from Seller Center, affiliate platforms, paid media tools and third-party commerce intelligence platforms
• Supporting the development of recurring performance reports, client-ready presentations, competitive analyses and strategic recommendations
• Conducting category, competitor, creator and platform research to identify relevant trends, benchmarks and growth opportunities
• Helping maintain shop health through product listing updates, merchandising support, promotion setup, catalog quality assurance and issue tracking
• Collaborating with internal teams and external partners across social, commerce, creator, affiliate, paid media, analytics, project management and client organizations
• Communicating with internal and external stakeholders on scheduled deliverables, program updates and ad-hoc requests

Requirements

• 3-5 years of experience in social commerce, e-commerce, digital media, marketplace operations or a related field
• A four-year college degree
• Strong interest in social commerce, creator-led commerce and the evolving role of platforms such as TikTok Shop
• Hands-on experience with TikTok Shop, including Seller Center, Affiliate Center, shop operations or performance reporting, strongly preferred
• Experience with commerce intelligence, creator discovery or affiliate management tools such as FastMoss, Euka or similar platforms is a plus
• Strong analytical mindset with the ability to organize data, identify trends and translate findings into clear insights and recommended actions
• Fluency with Excel, including pivot tables, lookups and data organization, and comfort learning new reporting and platform tools
• Strong presentation development and storytelling skills, with the ability to build clear, polished and client-ready decks
• Excellent project management and organizational skills, with strong attention to detail and the ability to manage multiple workstreams
• Experience communicating and collaborating with internal teams, external partners and client stakeholders

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.