Responsibilities

• Integrated Search Strategy
• Support the development and execution of integrated strategies across SEO and Paid Search.
• Translate client business goals and marketing objectives into actionable search strategies and tactical recommendations.
• Identify opportunities where SEO and SEM can work together to improve visibility, efficiency, and performance.
• Collaborate with cross-channel teams (analytics, media, social, creative, and development) to align search initiatives with broader marketing programs.
• SEO Strategy & Execution
• Lead technical SEO audits, site analysis, and competitive analysis to identify opportunities to improve organic visibility.
• Develop keyword strategies, content recommendations, and technical SEO recommendations aligned with client goals.
• Conduct content audits and work with editorial and creative teams to optimize existing and new content.
• Prioritize SEO recommendations based on potential impact and implementation feasibility.
• Partner with development teams to ensure accurate implementation of SEO recommendations.
• Monitor organic search performance and provide actionable insights to improve rankings, traffic, and engagement.
• Paid Search Campaign Management
• Support the development, optimization, and maintenance of paid search campaigns across platforms such as Google Ads and Microsoft Ads.
• Assist in campaign setup, keyword research, ad copy testing, bid optimization, and landing page recommendations.
• Monitor pacing and performance against KPIs, identifying opportunities for optimization.
• Execute testing strategies across campaign variables (creative, keywords, audience signals, landing pages).
• Work with vendors and platform partners to troubleshoot issues and ensure campaign performance.
• Analytics, Reporting & Insights
• Pull, analyze, and interpret performance data across both SEO and SEM channels.
• Produce weekly, monthly, and ad-hoc performance reports with insights and recommendations.
• Translate complex data into clear, actionable insights for internal teams and clients.
• Identify emerging trends, issues, and opportunities in search performance.
• Industry Leadership & Innovation
• Stay informed on evolving search trends, including changes in search engine algorithms, AI-driven search experiences, and platform updates.
• Share relevant industry insights, tools, and best practices with internal teams.
• Support the development of internal thought leadership, case studies, POVs, and blog content.