Senior Analyst, Search Engine Optimization

Boston, MA (On-site)

$61K/yr – $90K/yrSenior Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the early discovery and ongoing optimization loop for search, with an emphasis on actionable keyword strategy, content optimization, and link-building impact.

  • Responsibilities: Lead keyword mining, segmentation, mapping, gap and competitive analyses to shape SEO tactics.
  • Ownership: Develop and execute on-page optimization and link-building programs to lift organic visibility.
  • Measurement: Deliver monthly/quarterly reports tying SEO activity to value and business goals.

Job Description

Responsibilities - Consulting with internal teams and clients on search engine accessibility - Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses - Providing optimization recommendations for site content - Developing and executing link-building strategies - Providing monthly/quarterly metrics reports to show value against all initiatives Requirements - A four-year degree in marketing, computer science or a related field - 2 to 4 years of experience in search engine optimization, web development, or analytics - Basic knowledge of HTML, JavaScript, and CSS - Solid analytical and problem solving skills – and a knack for details - Strong communication and presentation skills – you’re poised, articulate and convincing - Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Benefits - medical coverage - dental - vision - disability - 401K - paid time off - parental and family care leave - family forming assistance - tuition reimbursement - flexible time off
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215