Senior Analyst, Programmatic

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level2+ years expFull time

Posted 2 days ago

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Job Summary

Own end-to-end programmatic media campaigns for agency clients, driving campaign lifecycle execution, QA, reporting, and collaboration with tech partners to optimize performance.

  • Manage daily campaign maintenance and trafficking
  • Support development of client-facing performance reports

Job Description

Responsibilities

  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
  • Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life cycle
  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Assist in the development of client-facing campaign performance reports
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaign tags into ad exchange environments
  • Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

Requirements

  • 1-2+ years of experience within programmatic experience working with DSPs, ad exchanges, ad servers, verification partners, billing systems and other supply platforms
  • Working knowledge in technologies such as The Trade Desk, DV360, Amazon, Prisma, IAS or Double Verify, and DCM
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics and mathematics, organizational, and communication skills
  • Project management and time management skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
  • Direct IO management is a plus

Preferred

  • Direct IO management is a plus

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
139