Associate Director, Paid Search & Feed Strategy
Starcom
Plano, TX (Remote)
$97K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
Senior Analyst, Paid Search
San Francisco, CA
$85K/yr – $95K/yrSenior Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid search and Shopping optimization across Google and Microsoft Ads, driving ROAS and scale through testing, automation, and cross-functional collaboration.
- Own the end-to-end optimization of Search, Shopping, and Performance Max campaigns.
- Lead testing of ad copy, landing pages, audiences, and Shopping experiments to inform budget and strategy.
- Collaborate with Analytics, Creative, and Brand teams to translate data into actionable plans.
Job Description
Responsibilities
- Manage and optimize Paid Search and Shopping campaigns across Google and Microsoft Ads
- Support budget pacing, forecasting, bid management, and promotional execution
- Help drive performance across Search, Shopping, and Performance Max campaigns
- Monitor campaign performance and identify optimization opportunities to improve ROAS, traffic, and conversion
- Build reports and deliver insights to Marketing and Brand stakeholders
- Support testing initiatives across ad copy, landing pages, audiences, and Shopping campaigns
- Use performance data and testing insights to inform optimization and budget allocation decisions
- Analyze performance data and provide actionable recommendations
- Collaborate with cross-functional teams including Analytics, Creative, and Brand Marketing
- Stay current on evolving search automation, AI-driven campaign tools, and platform best practices
Requirements
- 3–5 years of Paid Search and/or Shopping campaign management experience
- Strong understanding of Google Ads and Microsoft Ads
- Experience with Shopping campaigns, Performance Max, and automated bidding strategies
- Intermediate experience using AI and automation tools to support campaign optimization, reporting, analysis, or workflow efficiency
- Strong analytical skills and attention to detail
- Experience with Excel and analytics/reporting tools such as GA4, Adobe Analytics, Domo, or Tableau
- Strong communication and organizational skills
- Retail or eCommerce experience preferred
- Bachelor’s degree or equivalent experience preferred
- This role requires being onsite in the San Francisco office Monday through Thursday, with Friday optional in office
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional health
- Continued Learning
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
Williams-Sonoma, Inc.
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Founded in 1956
San Francisco, California, USA
15K employees (3,213 in marketing)
