Responsibilities

• Own performance and execution across Google Ads accounts (primarily e-commerce)
• Build, optimize, and scale:
• Performance Max campaigns
• Standard Shopping campaigns
• Search campaigns (brand, non-brand, competitor)
• Manage and optimize product feeds in Google Merchant Center
• Troubleshoot disapprovals and feed issues
• Execute feed optimization strategies to improve CTR, CVR, and ROAS
• Work across small and large catalogs , including portfolio-style product sets
• Perform bulk builds and edits using Google Ads Editor
• Conduct search term mining, n-gram analysis, and negative keyword expansion
• Write and test high-performing ad copy at scale
• Analyze performance data and identify actionable insights quickly
• Leverage AI tools and automation to improve output and efficiency
• Collaborate with internal team members on execution and reporting
• Participate in client calls and present performance insights clearly
• Build and maintain weekly performance reports, pacing trackers, and client-facing dashboards

Requirements

• 3+ years managing Google Ads for e-commerce brands
• Deep expertise in:
• Google Ads
• Performance Max
• Standard Shopping
• Google Merchant Center + product feeds
• Strong experience working with:
• Large-scale product catalogs
• Feed optimization (titles, attributes, structure)
• Technical Skillset
• Advanced proficiency with Google Ads Editor
• Comfortable with:
• Bulk campaign builds and restructures
• High-velocity account changes
• Strong understanding of:
• Conversion tracking fundamentals
• Shopify integrations and tracking setups
• Experience using tools like:
• Google Sheets / Excel (formulas, data analysis)

Preferred

• Scripts, automation, or API-based workflows
• Microsoft Ads
• Familiarity with:
• AI tools (ChatGPT, Claude, etc.) for workflow acceleration
• Feed testing frameworks or structured experimentation
• Advanced feed management tools (DataFeedWatch or similar), feed rules, supplemental feeds, and custom labels