Responsibilities

• Collaborate with Media & Product Marketing to develop the measurement, analysis, and optimization of our paid media campaigns across traditional and digital channels
• Work closely with our agencies to ensure our paid media investments are delivering maximum impact through data-driven decision-making to harness the power of paid media data to influence strategy and deliver measurable results
• Continuously monitor media / advertising campaign performance including campaign structure, media selection, and creative performance
• Develop and implement analytical frameworks to evaluate paid media campaign performance across multiple channels
• Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess campaign success
• Collaborate with media agencies to provide insights that inform campaign strategy, targeting, and budget allocation
• Liaise with other marketing analysts to understand the interdependence and overall impact of various initiatives
• Utilize tools such as Customer Journey Analytics, Tableau, and platform-specific dashboards to create comprehensive reports
• Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance
• Support A/B testing and experimentation efforts to improve creative, audience targeting, and bid strategies

Requirements

• Bachelor’s degree (B.A.) from a four-year college or university.
• Minimum of three (3) years of experience in direct-to-consumer lifecycle and/or digital channel marketing operations and analytics.
• Minimum of two (2) years of direct experience with analytics and marketing automation tools, with Adobe suite experience (Journey Optimizer, Analytics, Customer Journey Analytics) preferred.
• Strong written and verbal communication skills required, with an ability to earn trust with internal and external stakeholders.
• Strong attention to detail, with an ability to successfully test and ensure marketing campaign integrity prior to launching.
• Strong capabilities in data manipulation and visualization. SQL, Python, or experience with BI tools (Tableau, Customer Journey Analytics) are highly preferred.
• Ability to analyze the effectiveness of paid media marketing channels, contextualize results against broader business performance, and make data-driven decisions.
• Proficient in using SQL to perform data joins, aggregations, and subqueries for business operations.
• Excellent project management and organizational skills with high attention to detail.
• Proficiency in PowerPoint and Excel, with an ability to present concise and clear information on lifecycle campaign performance.

Preferred

• Adobe suite experience (Journey Optimizer, Analytics, Customer Journey Analytics) preferred.

Benefits

• highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.