Responsibilities

• Develop digital media strategies and campaigns utilizing channels such as search engine marketing, display/banner, video, paid social, direct partner buys and others.
• Knowledge in creating and managing campaigns within media platforms and tools with partners including Google Ads, Bing, Meta, Google Campaign Manager, etc.
• Manage partner relationships on behalf of Net Conversion
• Creating and delivering presentation decks for the purpose of communicating upcoming strategic initiatives or recapping recent digital efforts
• Take initiative to identify and execute digital media tests
• Work closely with the Analytics team to track performance and make optimizations to partner campaign efforts to improve media and overall business performance
• Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
• Craft ad copy specific to partner’s goals and needs to drive direct conversion

Requirements

• A college degree in marketing, business or a related field is preferred or equivalent related experience.
• 2-4 years prior experience in a role requiring similar skill sets.
• Google Analytics certified and proficiency with Google Analytics and/or marketing network platforms.
• Experience in storytelling through presentation decks.
• Ability to work with minimal supervision, determine task priorities and follow-through.
• Advanced analytical and problem-solving skills.
• Attention to detail.
• Superior organization.
• MS Office and email proficiency.
• MAC proficiency at a minimum of an intermediate level

Benefits

• Paid medical at the base tier for the employee only
• All the standard medical, dental, vision options
• Unlimited PTO
• 60% STD at no cost to the employee
• 7 weeks Paid Parental leave after 1 years of service
• Supplemental product options such as critical illness, cancer, hospital, life, and more
• 4% 401k Match
• Hybrid work from schedule for those employees in our Orlando or Charlotte office
• Wellness Initiatives
• Summer Fridays (office closes at 2pm)