Senior Analyst, Marketing Effectiveness

USA (Remote)

$108K/yr – $135K/yrSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own the measurement and storytelling for Sephora's marketing effectiveness, driving analytics, data pipelines, and forecasting to optimize campaigns across channels.

  • Lead marketing effectiveness evaluation with MMMs and insights.
  • Build and enable scalable data pipelines for analytics use cases.
  • Translate complex findings into clear leadership recommendations.

Job Description

Responsibilities

  • Evaluate Marketing Effectiveness. Provide ongoing evaluation of marketing efforts through the development and analysis of Marketing Mix models, delivering insights that optimize our marketing investments and drive business growth.
  • Drive Day-to-Day Marketing Analytics. Collaborate on day-to-day marketing effectiveness activities such as data delivery, analytics operations, interpretation of findings, insight delivery, and stakeholder alignment, with an emphasis on Marketing Mix models and time series analysis.
  • Design and Enable Marketing Data Pipelines. Partner with stakeholders, agency, and data engineering to define requirements for scalable data pipelines that support Marketing Mix Models and other marketing analytics use cases; proactively monitor data quality and work with engineers to resolve issues.
  • Design Data-Driven Solutions. Work with stakeholders to determine business needs and objectives, then partner with the Marketing Effectiveness team to design and deliver forecasting, experimentation, and other advanced analytics that address those objectives.
  • Support Executive Engagement. Support the Senior Director on executive engagement materials and critical business needs, translating complex analytical findings into clear, actionable recommendations for leadership.
  • Tell the Story Behind the Data. Communicate complex concepts in a simple way, articulating findings that are not always straightforward or intuitive and telling the story of campaign performance to diverse audiences across the organization.

Requirements

  • Proven Analytics Experience. 3-5 years of analytics experience with a strong foundation in data analysis, interpretation, and insight delivery that drives business decisions.
  • Marketing Mix Modeling Expertise. Experience running Marketing Mix Models or other regression and time series models, with the ability to develop, analyze, and derive actionable insights from sophisticated analytical frameworks.
  • Paid Media Knowledge. Paid Media marketing or analytics experience, either at a digital agency or client side. Programmatic and/or Paid Social experience preferred with some knowledge of Paid Search, Affiliate, or Video a plus.
  • Technical Proficiency. Experience with SQL and R and/or Python, with the ability to leverage technical tools to extract, manipulate, and analyze large datasets efficiently and accurately.
  • Exceptional Communication Skills. Excellent communication skills with the ability to articulate findings that are not always straightforward or intuitive. Strong storytelling abilities to communicate complex concepts in a simple way and translate campaign performance into actionable insights.
  • Detail-Oriented with Strategic Focus. Great attention to detail, with the ability to dig deep into details while keeping focus on the primary business question at hand and maintaining perspective on broader business objectives.
  • Collaborative Mindset. High sense of integrity and respect for others, with experience working with cross-functional teams. Ability to build strong relationships and influence stakeholders at all levels.
  • Adaptability and Resilience. Ability to multi-task and prioritize workload without becoming overwhelmed. Comfort with ambiguity and the ability to thrive in an environment with rapid change, demonstrating flexibility and resourcefulness.
  • Intellectual Curiosity. Intellectual curiosity and willingness to accept feedback, with a growth mindset that continuously seeks to learn, improve, and innovate in the field of marketing analytics. #

Benefits

  • Health . Thrive on and off the floor with healthcare plans that fit the needs of you and your family, including medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
  • Wealth . We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
  • Balance . Enjoy paid time off, sick paid time off, and protected leave.
  • Growth . We invest in you, with access to development programs, tuition reimbursement, and mentorship so that you can flourish in this fast-paced role.
  • Perks . Love what you do, love what you get! Enjoy 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
  • Support . Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.
  • Rewards as Unique as You: Some benefits have eligibility requirements and may depend on job classification and length of employment.
Sephora logo

Sephora

Sephora is the world’s leading global prestige beauty retail brand. With over 50 000 talents across 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

Founded in 1969
Neuilly-sur-Seine, Île-de-France, FRA
49K employees (3,875 in marketing)

Salaries

Posted range

$108K/yr – $135K/yr

Taken straight from the job posting.

See all Sephora salaries

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