Responsibilities

• Take analytics ownership of front-end tracking & reporting. Work with web developers to ensure proper & adequate front end tracking on all website features, and take an active role in identifying & resolving tracking gaps. Provide stakeholders with dashboards and reports on website engagement & performance, and identify key insights & opportunities for website enhancement.
• Analyze dashboards, provide insights and recommendations to stakeholders. See through recommendations and how that impacted performance.
• Conduct ad-hoc investigations analyses and provide data-based insights & recommendations to digital & web marketers.
• Assist in strategy and own implementation and reporting of A/B testing & experimentation. Have a firm grasp of statistical hypothesis testing, and familiarity with small-sample statistical testing methods. Provide appropriate interpretation of results & actionable recommendations to non-technical business stakeholders.
• Actively participate in a collaborative analytics team. Support fellow team mates in knowledge building & sharing, QA’ing code & analyses, and creating documentation of best practices.
• Document how tracking was implemented and how dashboards were created for transparency and visibility for stakeholders and cross-team members

Requirements

• 2+ years of working with digital marketing and web analytics data set (e.g.Google Analytics 4, segment.io, Google Ads, Google Search Console, Google Display Network)
• Intermediate SQL skills
• 2+ years experience testing and experimentation (a/b testing, causal inference)
• 2+ years experience using Salesforce CRM data
• 2+ years experience creating reports in a business intelligence tool like Tableau
• Comfortable managing projects and working autonomously to complete projects
• Excellent communicator and collaborative team player

Preferred

• Enterprise SaaS experience
• Experience with Git / version control
• Experience with Snowflake or similar data warehouse
• Experience with tools like Marketo, Salesforce
• Google Tag Manager
• Testing tools like VWO
• Segment.io
• Multi-touch attribution experience
• Marketing mix modeling experience

Benefits

• Competitive salary
• Comprehensive benefits package
• Flexible work arrangements
• Company equity*
• ESPP (Employee Stock Purchase Program)*
• Retirement or pension plan*
• Generous paid vacation time
• Paid holidays and sick leave
• Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
• Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*