Responsibilities

• Design robust A/B and incrementality tests with clear hypotheses, building repeatable frameworks from the results to optimize channel performance.
• Develop a comprehensive creative testing roadmap, actively briefing new concepts, diagnosing ad fatigue, and identifying strategic pivots to sustain high creative velocity.
• Connect disparate data points across creative, audience, and market dynamics to generate substantive insights that fuel long-term growth roadmap.
• Act as the primary point person for external platform partners, facilitating troubleshooting and staying ahead of emerging channel innovation opportunities.
• Own Meta paid acquisition performance end-to-end, maintaining strict accountability to core cost, LTV, and ROI business targets.
• Drive daily campaign management, tactical budget allocation, and platform troubleshooting with an entrepreneurial bias toward action.
• Proactively anticipate and communicate project risks, strategic opportunities, and shifting channel priorities directly to key stakeholders and leadership.
• Analyze large-scale datasets from Snowflake, Tableau, and Excel to surface hidden patterns across audiences, product performance, and buyer value trends.
• Serve as the Meta Platform Subject Matter Expert (SME), leading campaign setup, bid optimization, and attribution frameworks.
• Manage technical integrations cross-functionally, including tracking pixels, Conversions API, and product feed delivery to ensure optimal platform capabilities.

Requirements

• BS/BA in Marketing
• 2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment
• Feed Management: Experience with product feed tools
• Analytical Tools: High proficiency in Excel and PowerPoint (required)
• Experience with Tableau or similar BI tools (preferred)
• Exceptional interpersonal skills and ability to drive action in a dynamic organization
• Ability to work across cross-functional teams and manage multiple priorities

Preferred

• Tableau or similar BI tools
• GEO (Generative Engine Optimization) experience and evolving AI search landscape
• Experience with AdTech tools and product feeds (bonus)

Benefits

• Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
• Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
• Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
• Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
• Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.