Senior Analyst - Experience & Marketing Insights

Durham, NC (Hybrid)

$61K/yr – $87K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and operationalize marketing data across sources to drive actionable insights and personalisation, with a strong focus on segmentation, governance, and compliant data sharing.

  • Own data modeling and segmentation to inform campaigns and audience targeting.
  • Establish a single source of truth with regular audits and automated reporting.
  • Automate dashboards and visuals to accelerate data-driven marketing decisions across tools like Power BI and Tableau.

Job Description

Responsibilities

  • Gather, clean, and analyze data to identify trends, patterns, and produce applicable insights.
  • Define Segmentation models across our propositions, programs and audiences.
  • Perform regular data audits to ensure confidence in a single source of truth.
  • Develop data modeling and data appending from multiple sources to provide a deeper understanding and personalisations.
  • Help dentify status or membership type changes for members or students.
  • Establish and implement best practice, and roll out training relating to Data sharing requests to ensure compliance with laws and regulations.
  • Design dashboards and reports that track performance using relevant tools (e.g., Tableau, Power BI, Qlik).
  • Use data visualization to present complex data.
  • Deliver new ways of applying technology and automation in reporting.
  • Provide support to Marketing operations to ensure their data sources are reliable and promote automation and streamlined customer journeys.

Requirements

  • Bachelor's degree in Business, Computer Science, Data Science, Statistics, or a related field.
  • 3+ years of experience building dashboards and delivery insights to business teams
  • Experience using Python and Power BI for advanced modeling
  • Experience with SQL
Association of International Certified Professional Accountants logo

Association of International Certified Professional Accountants

The Association of International Certified Professional Accountants (the Association) is combining the strengths of the American Institute of CPAs® and The Chartered Institute of Management Accountants®, we empower the world’s most highly skilled accountants — CPAs and CGMA® designation holders — with the knowledge, insight and foresight to meet today’s demands and tomorrow’s challenges. We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.

Durham, North Carolina, USA

Traffic Signals

Monthly Google Ads Budget
$32.7K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Recent News