Senior Analyst of Corporate Marketing - $70,000.00 - $75,000.00 Annually

Position Summary: This position is responsible for creating and maintaining accurate, real-time reporting across premium sales, corporate partnerships, retail, and broadcast operations to support business performance and decision-making. This role ensures accurate data between systems such as Salesforce Sales Cloud (CRM), Fanatics, Nielsen/Comscore, SuitePro, Tableau and the data warehouse, while also supporting ad hoc research and insights to identify new business opportunities. By delivering timely, accurate data and insights, this position plays a key role in driving revenue growth and supporting strategic sales and marketing initiatives.

Responsibilities/Essential Functions:

• Drive data analysis and reporting to optimize partnership performance, pricing, and revenue, while supporting sales strategy and forecasting through actionable insights.
  • Scope, Build, and Maintain reporting (including through Tableau) and deliver insights.
  • Manage the maintenance, audits, and development of effective interfaces between KORE/Two Circle data warehouse tables and other systems to ensure accurate data relationships between systems and reporting. 
  • Analyze asset performance (digital, static, etc.) and resulting sponsorship value for corporate partners (using tools/services such as Trajektory, Meltwater, etc.).
  • Analyze asset pricing and generate models to maximize partnership revenue. 
  • Research and identify potential for new assets to be sold. 
  • Analyze partnership valuation and build scoring models for partnership opportunities.
  • Manage and document reporting on all corporate partnership sales activities, opportunities, and sales lifecycles to better illustrate pipelines, sales capacity, sales velocity and forecast wins/closure.
  • Manage and fulfill ad hoc requests for information from primary and secondary sources (e.g. YouGov, ComScore, Nielsen) to support ongoing new business and retention activities.
• Lead reporting and data integration efforts while analyzing premium seating performance and pricing to develop revenue-maximizing models and deliver insights that support sales pipeline management and forecasting.
  • Scope, Build, and Maintain reporting, and deliver insights.
  • Manage the maintenance, audits, and development of effective interfaces between SuitePro data warehouse tables and other systems to ensure accurate data relationships between systems and reporting. 
  • Analyze premium seating pricing and develop dynamic pricing models to maximize revenue. 
  • Manage and document reporting on all premium sales activities, opportunities, and sales lifecycles to better illustrate pipelines and forecast wins/closures.

• Lead viewership analytics and reporting by tracking audience metrics and trends, analyzing performance and demographics, and developing ad pricing and monetization insights to optimize revenue and inventory utilization.
  • Scope, Build, and Maintain reporting, and deliver insights.
  • Gather and manage viewership metrics from broadcast partners (Radio, Linear TV, Streaming, etc.)
  • Provide insight into viewership audience: Demographics, geography, etc.
  • Track KPIs such as viewership trends, audience retention, share, and reach.
  • Utilize direct-to-consumer subscriptions to match engaged broadcast users with other revenue opportunities.
  • Analyze game performance vs. season and historical trends.
  • Create ad pricing models and provide visibility and insights into inventory utilization.

• Lead retail analytics and reporting by maintaining and enhancing data systems, ensuring data integrity across platforms, and delivering timely insights, audits, and forecasts to support sales performance and financial decision-making.
  • Scope, Build, Maintain, and Improve reporting.

• • Manage the maintenance, audits, and development of effective interfaces between the Fanatics data warehouse tables and other systems to ensure accurate data relationships between systems and reporting. 
  • Work with Fanatics, retail and finance stakeholders to perform audits, reconciliation, and forecast retail sales.
  • Manage and document just-in-time reporting on all retail sales activities.
• Perform other duties as assigned.

Position Requirements:

Formal Education & Certification:

• Bachelor's degree or equivalent experience.

Knowledge & Experience:

• Previous experience with KORE/Two Circles corporate and premium management software preferred but not required.
• Previous experience with Suite Experience Group/Suite Pro product preferred but not required.
• Tableau Analyst or Microsoft Power BI certification preferred.
• At least one year of experience using a data reporting and visualization tool (Tableau or Power BI preferred).
• Ability to understand, write, and edit SQL queries and work with SQL databases.
• Possess a portfolio of work demonstrating required experience listed above.

Personal Attributes:

• Exceptional customer service orientation.
• Proven analytical and problem-solving abilities, ability to identify opportunity and insights.
• Strong documentation skills.
• Exceptional interpersonal skills, with a focus on rapport-building, listening, and questioning skills. 
• Consulting mindset.
• Strong Initiative, self-starter mindset.
• Servant leader.

Work Conditions:

• Ability to work nights, weekends and holidays as needed for games and events. 

• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc. 
• Lifting up to 50 lbs.
• Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.