Responsibilities

• Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms
• Monitor and optimize performance to meet business objectives
• Gather and analyze keyword research necessary to build a new campaign
• Responsible for gathering necessary data for plan development
• Group keywords into ad groups and develop relevant ad copy and extensions
• Present recommendations and apply client feedback to keyword and copy proposal
• Upon campaign approval, responsible for building flowcharts and loading buys into Prisma
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for trafficking approved plan into search engines
• Primary party responsible for QA of all campaign components prior to launch

Requirements

• 1-2 years of paid media experience with a focus on Commerce
• Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.
• Knowledge of Amazon, Walmart, Target platforms
• AMS platform, AAP platform, Criteo, and/or Google Ads preferred
• Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred
• Experience working in a client-facing capacity
• Experience using paid media to complement earned media campaigns and meet business objectives
• Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint
• Demonstrate critical thinking and problem-solving skills

Preferred

• Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred
• Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.