Senior Analyst, Commerce Media

Responsibilities

• Contributing as a primary contact for day-to-day clients
• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
• Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
• In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
• Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
• Ensuring that media deliverables meet and align with client goals and objectives
• Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Providing creative solutions to client challenges
• Direct oversight of Analysts and supporting their growth and professional development

Requirements

• 2 to 4 years of retail media experience (retail search experience preferred), 1+ years of SEM/e-Commerce/Shopper Marketing experience
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search and display experience preferred)
• Keen attention to detail and an analytical approach to achieving objectives
• An understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong ability to understand client objectives and how they translate into search and media strategies
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Willingness to travel as needed – you’re open to new places, new faces and new ideas

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.