Responsibilities

• Ensure data accuracy across reporting tools through quality assurance processes.
• Engage with data partners to prepare, validate, and resolve data discrepancies.
• Assist in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks, market insights, and client reports.
• Analyze media campaign data to generate insights and recommendations on audience behavior.
• Collaborate with BI leadership to develop reports, presentations, and client deliverables.
• Maintain strong relationships with internal teams, ensuring all BI-related data needs are met.
• Train and mentor entry-level analysts on BI reporting platforms, including:
• Google Display & Video 360 (DCM)
• Data visualization tools (Datorama, Power BI, Tableau)
• Search Ads 360/Google Ads
• Social reporting (Facebook, Instagram, X/Twitter)
• Web analytics (Analytics 360, Omniture)
• Contribute to competitive analyses and best practice audits.
• Actively participate in meetings, offering insights and strategic input.
• Work independently while managing multiple deliverables in a fast-paced environment

Requirements

• Bachelor’s Degree required
• 2-3 years data/analytics consulting or quantitative marketing analysis experience
• Strong analytical skills and ability to translate data into strategic insights
• Ability to manage multiple priorities, meet deadlines, and work independently
• Understanding of multi-channel marketing and data-driven decision-making

Preferred

• Knowledge of statistical modeling techniques, segmentation, ROI a plus
• Experience in program measurement and test design

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies
• Medical, dental, vision, disability, 401k, parental and family care leave, tuition reimbursement, flexible time off