Senior Analyst, Brand Strategy and Measurement at KAYAK | Norwalk, CT | $110K/yr – $120K/yr

Senior Analyst, Brand Strategy and Measurement

Norwalk, CT (Hybrid)

$110K/yr – $120K/yrSenior Level4+ years expFull time

Posted 2 months ago

Job Summary

Own and optimize marketing measurement for a global travel brand, shaping how KPIs, incrementality, and MMM drive investment across markets.

Define measurement priorities, KPIs, and learning agendas aligned to business goals.
Design roadmaps for testing across channels including incrementality, geo holds, MMM, and brand lift studies.
Translate analyses into actionable recommendations and manage brand tracking and vendor partnerships.

Job Description

Responsibilities\n

Partner with regional marketing and media teams to define measurement priorities, establish KPIs, build learning agendas, and align measurement approaches with business objectives.
Develop structured testing roadmaps across channels and campaigns, selecting the most appropriate methodologies based on the business question, available budget, and data availability.
Design and support measurement programs including incrementality testing, geo holdouts, brand lift studies, media mix modeling (MMM), and other experimental approaches.
Collaborate across teams to implement measurement plans, monitor progress, and ensure findings are translated into clear, actionable recommendations.
Translate complex analyses into compelling narratives that connect marketing performance to business outcomes and inform future investment decisions.
Partner with external analytics agencies and measurement vendors to define data requirements, ensure successful delivery of data inputs, and support the execution of measurement studies.
Own the day-to-day management and analysis of KAYAK's global brand tracking program, including vendor coordination, study implementation, and insight generation.
Monitor key marketing and business performance indicators, identifying trends, opportunities, and risks across markets.
Conduct analyses to support strategic decision-making, annual planning, performance diagnosis, audience understanding, and investment optimization.
Contribute to the evolution of KAYAK's measurement framework by identifying new methodologies, tools, and opportunities to improve how we understand marketing effectiveness.

\nRequirements\n

4–6 years of experience in marketing analytics, measurement, paid media, strategy, or a related analytical function — ideally within a consumer technology, travel, or digital-first environment; equivalent experience, training, or transferable skills are also considered.
Experience evaluating and optimizing marketing performance across digital and/or offline media channels.
Familiarity with marketing measurement approaches such as incrementality testing, attribution, brand lift studies, or media mix modeling.
Demonstrated ability to use data and analysis to influence business decisions and improve marketing performance.
Proficiency in Excel and SQL for data analysis; experience with Python is a plus.
Familiarity with marketing and analytics platforms such as Google Analytics, Adjust, Meta Ads Manager, Google Ads, or similar tools.
Experience with data visualization tools such as Looker, Tableau, Power BI, or Google Data Studio.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Clear, confident communication skills — you can explain complex analytical concepts to both technical and non-technical audiences.
A curious, collaborative mindset and a genuine interest in continuously improving how marketing effectiveness is measured and understood.
Experience working with external agencies, research vendors, or measurement partners is a plus.

\nPreferred\n

Experience with external analytics agencies and measurement vendors is a plus.

\nBenefits\n

Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Focus on your career growth:
Development Dollars
Leadership development
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Competitive retirement and health plans
Free lunch 2 days per week

KAYAK

At KAYAK, we help millions of travelers around the globe make confident travel decisions. We are a leading travel search engine. KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental cars and vacation packages. And because we aim to help travelers explore the world more confidently, we’re always on the lookout for ways to make travel planning and trip management easier – offering up a variety of tools and features such as KAYAK Trips, Explore, Price Forecast and our constantly evolving app and A.I. innovations.KAYAK is part of a global network that includes our sister brand OpenTable, as well as a portfolio of travel metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Collectively, we’re uniquely equipped to help people experience the world through travel and dining.KAYAK is part of Booking Holdings Inc. and operates sites in more than 70 countries and territories. KAYAK will never request payment(s) from its candidates for open positions. If you have ever been contacted about a job at KAYAK by phone/Whatsapp or email, and have been asked to provide a Credit Card, wire transfer or crypto payment, please be aware that KAYAK is not associated with this outreach. If you receive a suspicious request regarding a career opportunity at KAYAK, please report it to us. To find out more, visit KAYAK.com.

Founded in 2004

Stamford, Connecticut, USA

1.1K employees (181 in marketing)

www.kayak.com