Responsibilities

• Lead day-to-day project delivery, coordinating with clients and the rest of your Weber Shandwick teammates to establish partnerships and prove value/ROI, infusing all aspects of the work with data-driven insights and measurement.
• Work with Impact teammates to create visually compelling reporting and insights that allow clients to easily evaluate communications, media and/or site performance relative to business objectives.
• Evangelize the use of data to inform decision-making at all levels internally and externally.
• Educate non-technical account team members on key requests and analysis process.
• Participate in business development activities, including scope design, strategic analysis, slide preparation and work planning.

Requirements

• 2-4 years relevant full-time experience; preferably in Consumer Insights, Marketing Analytics, or Performance Marketing fields.
• Experience working on analytics that demonstrate the value of marketing and communications programs across paid, earned, social, and owned media components.
• Experience working on analytics for communications programs with earned, owned, and paid media components, including social media, site analytics, and search.
• Ability to leverage scripting to automate analyses, data cleansing, and data integration tasks.
• Understanding of enterprise data management, integration, and governance principles.
• Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
• Strong interest and capacity to translate data and research into strategic insights and recommendations.
• Passion for working with data and deriving insights to answer client business questions.
• Ability to work independently and in an integrated team setting.
• Strong communication (written and presentation) skills.

Preferred

• Experience with syndicated research tools such as MRI Simmons, YouGov or GWI a plus.
• Experience with social listening tools such as Quid, Talkwalker, or Brandwatch a plus.