Responsibilities

• Define, prioritize and implement various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production
• Design and implement test & learn experiments (e.g. A/B tests, incrementality testing, etc.) and brand lift studies, interpret results, and recommend data-driven decisions
• Contribute to the build out and maintenance of automated reporting dashboards to track key metrics
• Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
• Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
• Analyze short term impact of marketing but also the long-term impact on brand and competitive position
• Assist analysts with skill development and problem solving
• Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines
• Ability to share & present findings with the larger team and clients
• Establish collaborative, productive working relationships with data platforms, investment, and BE teams

Requirements

• 2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations.
• Demonstrate an ability to independently work with and interpret large data sets across multiple data sources
• Strong analytical, quantitative, and problem-solving skills with proven ability to deliver actionable insights and recommendations
• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
• Knowledge in multivariate testing and statistical analysis
• Excellent written, oral communication and presentation skills
• Proficient in Excel, Word, PowerPoint
• Detail oriented, quick learner, and able to balance multiple tasks
• Strong project management skills and attention to detail
• Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected

Preferred

• Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI
• Preferred experience in one or more of the following analytics platforms: Analytics Platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar
• Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus
• Degree in marketing or quantitative discipline such as statistics, mathematics, or economics is preferred
• Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus
• Experience in R, Python (or other statistical analysis and data mining packages) a plus

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.