Responsibilities

• Extract, validate, and interpret data from multiple marketing and database platforms, ensuring data quality and hygiene.
• Leverage web and media analytic tools (Google Analytics, Adobe, DCM), customer databases, social listening tools, and research platforms to collect and summarize data.
• Build automated dashboards (PowerBI, Tableau) and PowerPoint reports using summarized data sets, communicating insights effectively.
• Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking and measurement.
• Derive key findings from analyzing diverse data sources and communicate results orally or in writing, collaborating with senior analytics staff.
• Interpret measurement plans, integrating KPIs and benchmarks into dashboards and reports to inform business decisions

Requirements

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science, with coursework in Marketing, Media, and Data Analytics.
• 1+ year of experience in marketing analytics or related fields, with advanced skills in Excel, intermediate-to-advanced PowerPoint skills, and experience with programming languages (R, SAS, SPSS, SQL).
• Experience with digital analytics tools (Google Analytics, Adobe, Webtrends, Google Tag Manager) and competency in dashboarding (Tableau, PowerBI, Google Data Studio, Datorama).
• Ability to summarize disparate datasets leveraging various platforms (Excel, Tableau, PPT, SQL) and proficiency in website and media (UTM) tagging.
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches, with adaptability to changing business needs and fast-paced environments.
• Ability to bridge technical expertise with business understanding, driving informed decision-making and strategic insights.