Senior Amazon Paid Media Specialist

Farmingdale, NY (On-site)

$120K/yr – $130K/yrSenior Level5+ years expFull time

Posted 6 days ago

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Job Summary

Own end-to-end Amazon advertising for TYR across all product categories, shaping strategy, budgeting, and performance analytics while leading cross-functional collaboration with Planning and Merchandising to maximize ROAS and scalable growth.

Own campaign strategy and architecture across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Forecast and govern monthly and quarterly ad spend with variance defense to leadership
Drive performance insights and partner with merchandising and creative teams to optimize listings and campaigns

Job Description

Responsibilities

Build, launch, and continuously optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns across the full TYR catalog — swimwear and goggles, accessories and bags, and footwear
Design campaign architecture — portfolio structure, ad group segmentation, match-type strategy — that scales cleanly as SKU count grows across all categories
Own keyword and audience research, including competitive conquesting strategy against core swim competitors (Speedo, Arena) and footwear competitors (HOKA, On, NoBull)
Manage day-to-day bid optimization, dayparting, and budget pacing across all active campaigns
Build and maintain negative keyword lists and placement exclusions to protect spend efficiency
Test and iterate on campaign structures (e.g., SKU-level vs. category-level grouping) to identify the most efficient scaling approach
Own the full Amazon advertising budget; forecast spend by month and quarter and defend variance to leadership
Set and report against ROAS, ACOS, TACOS, CPA, and incremental sales targets by category (swim, accessories/bags, footwear) and SKU tier
Build and maintain a real-time performance dashboard (Amazon Ads Console + Excel/Power BI) for weekly leadership reporting
Conduct weekly spend reviews to catch underperforming campaigns before they erode margin

Requirements

5+ years managing Amazon Advertising, with direct experience in both Seller Central and Vendor Central
Demonstrated ownership of advertising budgets of $500K+ annually
Strong working knowledge of Amazon Marketing Cloud, Brand Analytics, and Search Query Performance reports
Advanced Excel skills (pivot tables, modeling); Power BI experience a plus
Track record of improving ROAS/ACOS while scaling spend, not just cutting it
Comfortable presenting data-driven recommendations directly to senior executives

Preferred

Swimwear, goggles, performance/athletic, or footwear consumer goods category experience
Experience supporting inventory-constrained or launch-driven advertising (limited-release drops, restocks)
Familiarity with Helium 10, Jungle Scout, Northbeam or similar competitive intelligence tools
Amazon Advertising certification

TYR Sport

3.0 Glassdoor

OUR VISIONNamed for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision, pursuit and American ingenuity, we have become a brand synonymous with the athlete.Like all athletes we work with an intense spirit of competition, but unlike the others, we refuse to stop there. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and sheer will power. For us, engineering the fastest, most advanced performance products is more than just a goal, it’s a requirement.At TYR, we’re always in front.ABOUT TYRFounded in Huntington Beach, CA by swimwear designer Joseph DiLorenzo (current owner) and 1972 Olympic Bronze Medalist Steve Furniss, TYR Sport was established in 1985 to provide the competitive swim market with vibrant, performance-driven prints. Since its inception three decades ago, TYR has grown to exist as one of the world’s most recognizable swimming and triathlon brands.With global distributors and an international following, TYR remains dedicated to building the industry’s most durable, uniquely designed swimsuits, cutting edge equipment and innovative caps and goggles. On a relentless path to push the limits of sportswear we not only reimagine technologies for enhanced competitive performance, but also embrace lifestyle markets to accommodate athletes and water enthusiasts at every level.

Founded in 1985

Farmingdale, New York, USA

276 employees (53 in marketing)

www.tyr.com/careers

41% recommend to a friend

44% CEO approval