Senior Account Executive, Sports & Lifestyle PR

New York, USA (Hybrid)

$65K/yr – $75K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead proactive media outreach and account strategy for sports/entertainment clients, coordinating cross-functional teams to deliver media coverage and campaigns.

  • Own end-to-end media outreach and rapid-response activations for sports and entertainment clients.
  • Must-have: 3-4 years in PR with proven media relationships and a clip portfolio.
  • Standout: Leadership and mentorship across hybrid NY/LA teams.

Job Description

Responsibilities

  • Lead proactive media outreach efforts with compelling pitches and press materials
  • Cultivate and maintain strong relationships with journalists, influencers, and creators across traditional and digital platforms
  • Staff and moderate media interviews
  • Stay on top of media trends, reporter moves, and pop culture moments for rapid-response pitching
  • Demonstrate excellent writing skills – press releases, creative pitches, media audits and reporting, strategic recommendations, briefing documents, etc.
  • Continuously collaborate cross-functionally with internal teams, clients and vendors on day-to-day needs, including managing up with senior staff
  • Support the development and execution of account strategy, ensuring alignment with client business goals
  • Translate client insights, industry trends, and competitor intelligence into thoughtful strategic recommendations
  • Support the planning and execution of media activations, celebrity and partner-led events, and national campaigns
  • Effectively manage up to senior leadership, including proactively anticipating needs and identifying solutions to problems before they escalate
  • Contribute to client strategy plans and documents including outlining specific goals, tactics, timelines, etc. in partnership with account leads
  • Support account administration and delivery of clear and polished reports, recaps, and notifications to client teams
  • Guide and mentor junior staff, including associates, ensuring clear communication and roles and responsibilities
  • Lead by example in fostering a collaborative and inclusive team environment

Requirements

  • 3-4 years of experience in a public relations agency or similar position, working with sports and/or entertainment clients (at least 3 years in a full-time capacity)
  • Excellent process and organizational skills
  • The ability to move quickly without sacrificing quality of work; attention to detail is crucial
  • Strong time management and project management skills, including the ability to execute against multiple tasks in a timely manner
  • Experience managing staff across multi-dimensional accounts (both up and down)
  • Demonstrated proficiency in media writing and media relations
  • Existing media rolodex and proven track record of fostering strong relationships with journalists to generate meaningful earned media coverage – with a portfolio of sports and lifestyle related clips
  • Superior oral and written communication skills, including excellent eye for consistency and proofreading skills
  • Strong understanding of media reporting and analytics, with the ability to interpret results and translate metrics into actionable insights for client recaps
  • Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
  • Comprehensive understanding of Microsoft Office Suite and proficiency with Muck Rack, Cision, TV Eyes, Meltwater, Podchaser and other database + monitoring tools
  • Flexibility to work outside standard business hours as needed, including select weekends, holidays, and occasional travel
  • Bachelor’s degree in communications, public relations, journalism, English, marketing, or a related field preferred
  • Must be able to be in our New York or Los Angeles office (hybrid schedule)

Nice To Have

  • Experience working with content creators and non-traditional media (i.e. Substack, podcasts, social-first outlets)
  • Experience supporting communications workflows, operations, and onsite media at major sporting and cultural events (Super Bowl, NBA All-Star, NYFW, US Open, The Masters, etc.)

Benefits

  • Unlimited PTO
  • Pre-PTO
  • Mental Health Days
  • Friday Freeze
  • Summer Fridays
  • Commuter Benefits
  • Professional Trainings and Workshops
  • Phone and Wellness Monthly Stipends
  • Offices are closed between Christmas Eve and New Year’s Day