Responsibilities

• Lead account strategy and execution across multiple clients, owning timelines, budgets, and deliverables from pitch to post-campaign analysis.
• Drive media relations strategies that earn consistent, high-impact coverage across top-tier and niche outlets.
• Build and steward relationships with key editors, journalists, and media contacts across lifestyle, culture, and trade verticals.
• Conceptualize and lead creative PR campaigns and brand moments from ideation through execution.
• Mentor and manage junior team members , providing guidance on pitching, writing, and professional development.
• Own client relationships as a day-to-day lead, presenting strategies, managing expectations, and identifying growth opportunities.
• Craft compelling press materials including announcements, thought leadership angles, feature pitches, and executive positioning.
• Identify and activate timely PR opportunities through deep cultural listening, trendspotting, and newsjacking.
• Develop and execute social-first strategies that integrate seamlessly with earned media efforts and drive measurable engagement.
• Lead creator and influencer partnerships from identification and outreach through contract negotiation, briefing, and performance tracking.

Requirements

• Experience: 4–6 years in consumer lifestyle PR with integrated social strategy
• 4–6 years of agency experience in consumer PR, with integrated social media and influencer marketing responsibilities
• Proven track record securing tier-1 media placements and driving measurable campaign results
• Experience managing client relationships and presenting strategic recommendations to senior-level stakeholders
• Demonstrated ability to lead and mentor junior team members
• Expert-level proficiency with media databases (Muck Rack, Cision), Google Suite, social platforms (Instagram, TikTok, Threads, LinkedIn), and project management tools
• Strong understanding of influencer/creator landscape, including contract negotiation, FTC compliance, and performance metrics
• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field
• Full-time employment type
• Bonus: Canva, Figma, content scheduling platforms (Later, Sprout Social), and basic photo/video editing.

Preferred

• Experience with Canva, Figma, content scheduling platforms (Later, Sprout Social), and basic photo/video editing.