Senior Account Executive, Music, Culture & Entertainment

Los Angeles, CA (Hybrid)

$69K/yr – $75K/yrSenior Level4+ years expFull time

Posted 2 hrs ago

Job Summary

Own and shepherd music PR campaigns across narrative development, strategy integration, and on-site execution, guiding artist storytelling, media moments, and client stewardship from planning through festival season.

  • Lead 360-degree communications and artist storytelling for campaigns.
  • Coordination of release, tour, and media events with high-impact coverage.
  • Mentor junior teammates and cultivate strong industry relationships with labels, managers, and press.

Job Description

Responsibilities

  • Artist Narrative Lead : Supporting the development of 360-degree communications strategies. You know how to architect a story that begins with a single drop and sustains through a project’s lifecycle, from late-night debuts to festival stages.
  • Modern Music Strategy : You understand the evolving communications landscape and keep a constant pulse on cultural shifts. You know how to integrate creators, social media trends, and digital partnerships into a traditional PR plan to ensure our artists remain culturally relevant in today's media landscape.
  • Release & Tour Stewardship : Navigate the high-pressure cycles of album launches, tour announcements, and awards season (GRAMMYs, VMAs, etc.). You possess the professional poise to manage talent on-site at festivals and the strategy to secure coverage that moves the needle on streaming numbers.
  • Media & Event Excellence : Plan and lead media-specific moments, including listening parties, press junkets, and red carpets. You own the ground game: developing invite lists, managing RSVPs, wrangling media on-site, and distributing post-event results.
  • Content Command : Produce sophisticated, client-ready materials including artist bios, press releases, creative pitches, and briefing notes. You are a fast, persuasive writer.
  • Account Stewardship : Partner with Senior Managers to achieve deliverables for a roster of 4–6 clients. You are the glue of the account, ensuring that label, management, and talent requests are handled with efficiency and professional poise.
  • Mentorship in Action : Proactively mentor and teach junior team members. This is incredibly important to us—you are a primary driver of our team’s growth and a steward of our high-stakes work approach.
  • Relationship Driven : You recognize that we are a people business. You lead by example in how you treat your co-workers, partners, and the media—prioritizing trust, discretion, and integrity in every interaction.
  • The Music & Culture Insider : 4+ years of PR experience with a specific focus on music and artist representation. You have a genuine passion for music, stay tightly in tune with pop culture, and bring established relationships across the industry—from labels and managers to tastemakers and press. You have a documented track record of supporting successful campaigns across major labels and independent artists.
  • Fluency in the New Landscape : You have a well-rounded understanding of how traditional media, TikTok/creator ecosystems, and brand partnerships work together to create a complete strategy for today's audience.

Requirements

  • The Music & Culture Insider : 4+ years of PR experience with a specific focus on music and artist representation. You have a genuine passion for music, stay tightly in tune with pop culture, and bring established relationships across the industry—from labels and managers to tastemakers and press. You have a documented track record of supporting successful campaigns across major labels and independent artists.
  • Fluency in the New Landscape : You have a well-rounded understanding of how traditional media, TikTok/creator ecosystems, and brand partnerships work together to create a complete strategy for today's audience.
  • The Tenacious Pitcher : You have a growing list of relationships with music trades, lifestyle editors, and culture critics. You know how to leverage those connections to secure impactful, career-moving opportunities for your clients.
  • The Situational Strategist : You possess high EQ and situational awareness. You have the confidence to hustle for an artist and the judgment to make the call in high-pressure greenroom or festival environments.
  • Entrepreneurial & Curious : You have an innate curiosity and a proactive attitude. You love a good brainstorm and aren't afraid to bring a bold, new idea to the table.
  • Driven to Over-Deliver : You take genuine pride in exceeding expectations and are energized by work that allows you to be a part of something good.

Benefits

  • Benefits x Perks We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).
Sunshine Sachs Morgan & Lylis logo

Sunshine Sachs Morgan & Lylis

Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry.Benefits include; medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Additional perks include: a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are important to us and since we are into promoting from within, we are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues. SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Founded in 1992
New York, New York, USA
336 employees (54 in marketing)

Salaries

Posted range

$69K/yr – $75K/yr

Taken straight from the job posting.

See all Sunshine Sachs Morgan & Lylis salaries

Marketing Team

Marketing Team Size
51 (15% of company)
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
27.8%
Direct
48.2%
Referral
6%
Social
17.1%
Paid
0.8%

Headcount Trend

Current headcount: ~338
Sunshine Sachs Morgan & Lylis logo

Senior Account Executive, Music, Culture & Entertainment

Sunshine Sachs Morgan & Lylis · Los Angeles, CA · Hybrid