Senior Account Executive, Marketing Engineer

Atlanta, GA (Hybrid)

$70K/yr – $85K/yrSenior Level3+ years expFull time

Posted 13 hrs ago

Job Summary

Own end-to-end measurement and action on how brands appear in AI and search ecosystems, turning data into client-ready recommendations and scalable playbooks. Lead technical SEO and data integration from visibility platforms to improve content discovery, structured data, and site readiness, while building tools, workflows, and AI agents to monitor, report, and optimize campaigns. Collaborate with strategy, creative, earned media, and IT teams to ship fixes, enable pitches, and scale GEO Center of Excellence.

  • Benchmark brand presence across AI platforms and translate insights into actionable recommendations.
  • Build dashboards, pipelines, and AI-powered tools to monitor and improve visibility and content performance.

Job Description

Responsibilities

  • Benchmark how brands appear across AI platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, including visibility, sentiment, accuracy, and which sources get cited.
  • Translate citation and visibility data into clear recommendations that connect content, earned media, and technical fixes to business goals.
  • Help build client strategies, briefs, and presentations that make technical findings easy for communications and marketing leaders to act on.
  • Track how AI search platforms and models are changing, and flag what that means for our clients.
  • Audit client websites for AI and search readiness: crawlability, indexation, site architecture, page speed, rendering, and bot access rules (robots.txt, llms.txt, and similar).
  • Implement and validate structured data and schema markup so brand facts, products, and experts are machine readable.
  • Partner with client web, IT, and CMS teams to prioritize and ship fixes, and write clear technical tickets and specs.
  • Optimize owned content (press rooms, product pages, FAQs, knowledge hubs) so it's easy for AI systems to find, understand, and cite.
  • Build tools, dashboards, and workflows that make GEO work faster and repeatable, using Python, JavaScript, APIs, and low-code platforms.
  • Design and prototype AI agents and prompt pipelines for tasks like citation tracking, content evaluation, and competitive monitoring.

Requirements

  • 3-5 years of experience in technical SEO, marketing technology, web development, growth engineering, or a related role, ideally with some exposure to brand or communications strategy.
  • Hands-on technical SEO skills, including site audits, schema markup, crawl analysis, and tools like Screaming Frog, Google Search Console, Semrush, or Ahrefs.
  • Working knowledge of HTML, CSS, and JavaScript, plus comfort with at least one scripting language (Python preferred).
  • Experience working with APIs, data pipelines, or automation tools (such as Zapier, Make, n8n, or similar).
  • Hands-on experience with large language models, including prompt design and building simple AI-powered tools or agents.
  • Strong analytical skills and the ability to explain technical findings in plain language to non-technical audiences.
  • Clear writing and a knack for turning data into a story.
  • Curiosity about how AI is changing search, media, and reputation.

Preferred

  • Experience with CMS platforms (WordPress, Adobe Experience Manager, Sitecore, or similar) is a plus.
  • Familiarity with AI visibility platforms (such as Profound, Bluefish, or similar) is a plus.
  • Agency or consulting experience is a plus.
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Golin Ketchum

We are an industry-leading global public relations agency, creating change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business. Fiercely ambitious, fundamentally kind.

2.3K employees (505 in marketing)

Salaries

Posted range

$70K/yr – $85K/yr

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Senior Account Executive, Marketing Engineer

Golin Ketchum · Atlanta, GA · Hybrid