Senior Account Executive, Earned Media

Los Angeles, CA (Hybrid)

$71K/yr – $90K/yrSenior Level5+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Lead earned media across multiple accounts, shaping strategy, outreach, and measurement.

  • Primary ownership of day-to-day earned media strategy, planning, and execution across multiple accounts.
  • Must-have: 5–7 years of media-relations experience with national or regional placements.
  • Standout: Mentors junior staff and contributes to new business with earned media scopes and pitches.

Job Description

Responsibilities

  • Lead day-to-day earned media strategy, planning, and execution across multiple client accounts, ensuring clarity, quality, and impact
  • Serve as the primary media lead on accounts, developing proactive outreach plans, pitch calendars, media targets, and visibility opportunities
  • Craft high-quality press materials such as press releases, media advisories, pitch notes, op-eds, talking points, and memos for a range of client voices
  • Build and nurture relationships with relevant journalists, producers, editors, and podcast hosts across national, regional, and issue-specific media
  • Staff media interviews, prep spokespeople, and guide clients through media trainings and messaging refinement
  • Offer grounded media assessments to clients and account teams, clearly communicating what’s newsworthy and what isn’t
  • Identify timely earned media opportunities based on news cycles, cultural moments, policy developments, or current events
  • Lead media measurement and coverage tracking efforts, synthesizing results into reporting materials and insights for clients
  • Partner with account leads and other vertical experts (digital, design, strategy) to integrate earned media into broader campaign plans
  • Mentor junior team members by reviewing media deliverables, offering feedback, and supporting skill development

Requirements

  • 5–7 years of experience in communications, journalism, public affairs, political comms, or advocacy with a focus on media relations
  • Proven success leading media strategy and placing stories across national, regional, and/or issue-area media outlets
  • Excellent writing and editing skills for earned media formats, including press releases, op-eds, pitch notes, and messaging materials
  • Strong editorial judgment, with the ability to evaluate newsworthiness, guide strategy, and advise clients on media-facing moments
  • Experience managing client relationships and navigating complex communications landscapes with professionalism and clarity
  • Ability to manage multiple projects and deadlines while maintaining high quality and strategic alignment
  • Familiarity with media databases and tracking tools (e.g., Muck Rack, Cision, Critical Mention), as well as Google Workspace and Microsoft Office
  • Emotionally intelligent, detail-oriented, and highly collaborative—comfortable owning the media function while partnering across teams

Preferred

  • Background in a newsroom, campaign press shop, or public-facing nonprofit/foundation comms team
  • Existing relationships with journalists covering politics, philanthropy, social justice, or cultural issues
  • Experience training spokespeople or supporting public-facing executives
  • Familiarity with internal editorial review processes and stakeholder management on high-stakes content
  • Ability to contribute to rapid response media moments or offer guidance under tight timelines
  • Exposure to media audits, landscape scans, or pitch strategy development
  • Awareness of broader shifts in the media landscape, including challenges and innovations in journalism and digital storytelling

Benefits

  • Competitive salary
  • Flexible time off policy
  • Two months each year of remote work flexibility (July and December)
  • Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
  • One week of paid time off between Christmas and New Year’s Day
  • One-month paid sabbatical after seven years at RALLY
  • 401(k) plan
  • Generous health, dental, and vision benefits
  • Transportation and technology stipends
  • RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days.

We Are RALLY

RALLY is an advocacy agency. Our entire business model – from our craft to our culture to the clients we partner with – is designed to drive progress around complex political, cultural, and social challenges. No matter the issue, we believe there’s always a unique path forward. It’s just a matter of finding it or creating it.We have, to date, had the honor of partnering with organizations like March for Our Lives, Climate Works, Black Lives Matter, Earth Justice, Native Americans in Philanthropy, National LQBTQ+ Taskforce, and more than 300 other change-making organizations.@BCorporation Certified.LA | SF | SEA | NYC

Founded in 2013
Los Angeles, California, USA
79 employees (16 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.9%
Social
17.2%
Paid
1.5%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
10 (13% of company)
Marketing Roles Posted (Last 30 Days)
1