Responsibilities

• Bridge Leadership: Act as a link between junior and senior team members on client accounts.
• Client Relations: Present tactical recommendations and manage client-facing correspondence with high levels of autonomy.
• Creator Strategy & Execution: Provide team and clients proactive & reactive creator strategy recommendations (including paid amplification strategy in collaboration with senior team lead), manage creator program tactics and campaign deliverables with minimal oversight.
• Influencer Identification: Stay in-the-know regarding up-and-coming and established influencers that are resonating with key audiences; build lists of target-right influencers for projects/campaigns.
• End-to-End Influencer Management: Negotiate contracts, develop creative briefs, and launch client-approved influencer content.
• Content Creation: When needed, write creative, platform-native copy and develop compelling social materials that require little to no revisions.
• Shoot Management: When needed, staff and/or lead the coordination of content shoots, ensuring creative vision translates to high-performing assets.
• Trend Monitoring: Keep your finger on the pulse of platform algorithm changes and industry trends to inform creator/social strategy.
• Growth & Development: Support new business pitches through research and creator marketing tactic development while mentoring junior staff.
• Budgeting: Maintain an understanding of client budgets and manage the execution of creator campaign budgets.

Requirements

• Experience: 3-4 years of creator marketing experience in an agency or corporation.
• Influencer Relations: Proven background working with influencers to create content and attend events.
• Platform Expertise: Knowledge of social media platforms (TikTok, Instagram, etc.) and a deep understanding of their unique influencers & community behaviors.
• Strategic & Analytical: Ability to think strategically, capable of applying data and "known" trends toward measurable creator strategies.
• Content Specialist: Capable of delivering effective written products, including content scripts, captions, etc.
• Paid/Organic Integration: Work collaboratively with the team’s Creator Strategist to develop recommendations on how paid spend can maximize creator reach and engagement.
• Client Advisor: Demonstrates an understanding of client businesses and can lead creator-focused meetings, setting the agenda and presenting to the client with confidence.
• Technical Literacy: Knowledge of tools like Brandwatch, Sprinklr, HootSuite, Sprout and Creator IQ is an asset.
• Presentation Skills: Confident in presenting creator strategies and reporting to senior-level clients.