Responsibilities

• Developing and executing integrated communications and marketing programs across earned media,, social media, events and content creation.
• Securing high-impact earned media coverage by building and leveraging relationships with top-tier business, trade, and broadcast media, as well as relevant influencers.
• Supporting news bureau and proactive media relations efforts, identifying timely opportunities for clients to participate in relevant industry, business and cultural conversations.
• Actively monitoring media, industry developments and emerging trends to identify newsworthy opportunities and develop recommendations for stories, content and broader marketing activations.
• Providing thoughtful counsel and recommendations to clients, demonstrating an understanding of their business objectives, audiences and the evolving media and marketing landscape.
• Developing media materials, targeted media lists and creative pitches that generate interest in client news, thought leadership and brand stories.
• Developing social media content and campaigns, including LinkedIn and other relevant platforms, and helping clients extend earned media and thought leadership across social channels.
• Contributing to content creation across channels, including press releases, bylines, executive thought leadership, social content, event materials and other brand storytelling.
• Editing and proofing a variety of content to ensure creativity, quality, accuracy and consistency of voice.
• Bringing an understanding of the industry's major tentpoles, conferences and events, and identifying opportunities for clients to participate through speaking, media engagement, content and other activations.

Requirements

• 3–4 years of experience in public relations, integrated communications and/or marketing , ideally at a PR or integrated agency. Experience in a communications role within an advertising, media or marketing agency environment is also relevant.
• Experience supporting integrated client programs across earned media/media relations, social media, content development and events , with an understanding of how these channels work together.
• Experience working with clients in media, advertising, adtech, martech and/or related B2B industries strongly preferred.
• Strong understanding of the B2B media and marketing landscape , particularly across media, adtech and martech.
• Demonstrated media relations experience, including developing pitches, building media relationships and identifying proactive news opportunities.
• Strong writing and content-development skills across formats, including media materials, thought leadership, executive content, social media and event-related materials.
• Experience contributing to social media strategy and content , particularly LinkedIn and other B2B-focused platforms.
• Familiarity with major industry tentpoles, conferences and events, and experience supporting event-related communications and activations.
• Experience collaborating across internal teams and managing day-to-day client communications with professionalism and sound judgment.
• Mastery of the foundational skills expected at this level, including working in a fast-paced environment with shifting priorities; managing multiple deadlines; high-caliber writing; active listening; strong attention to detail; and comfort with digital and social platforms.