Responsibilities

• Responsible for the execution of search engine marketing strategies and campaigns. Work with SEM Operations team as well as the broader digital team to develop strategies for testing all SEM elements including ad copy in various markets and verticals.
• Drive all keyword research and strategy (Paid and organic). Coordinate with internal partners/agencies/vendors on campaign initiatives.
• Provide continual keyword, targeting and other account maintenance. Implement, track, and adjust budgets and bids for paid search campaigns, both manually where applicable, and via AI tools such as Adobe Advertising and Google AdWords.
• Prepare and facilitate presentations to business line leaders on performance of campaigns.
• Responsible for responding to business line leaders' requests within limited timeframes. Devoted to getting results that are timely and accurate requiring critical analysis and providing solutions and recommendations on a scheduled and ad hoc basis with close follow-up and limited delegation.
• Communicates key marketing information to in-house and external creative teams as well as e-business departments.
• Manages and traffics all SEM marketing jobs; ensuring timely and cost-conscious project completion. Measures the effectiveness of marketing strategies.
• Analyze and report on campaign results, identify trends and create strategic recommendations for optimization of spend and conversion performance. Communicates and presents these results to team members and internal clients alike.
• Seeks and provides information to help business lines determine their place in the market. Understand customers and competitive sets.
• Works with marketing team and business line management, as needed, to define creative strategy and success metrics.

Requirements

• Must currently reside in one of the following states: Connecticut, Massachusetts, New Hampshire, New Jersey, New York, or Rhode Island.
• Bachelor's Degree Marketing or related field
• 6-8 years of additional relevant experience in lieu of degree
• 3+ years Holistic SEM management (agency or client)
• 1+ years Experience in Adobe Advertising preferred

Preferred

• Experience building, optimizing and reporting on YouTube OLV campaigns
• Familiarity with SA360/DCM/Floodlight or similar
• Google Ad Words Certification