Responsibilities

• Responsible for the execution of search engine marketing strategies and campaigns.
• Work with SEM Operations team as well as the broader digital team to develop strategies for testing all SEM elements including ad copy in various markets and verticals.
• Drive all keyword research and strategy (Paid and organic).
• Coordinate with internal partners/agencies/vendors on campaign initiatives.
• Provide continual keyword, targeting and other account maintenance.
• Implement, track, and adjust budgets and bids for paid search campaigns, both manually where applicable, and via AI tools such as Adobe Advertising and Google AdWords.
• Prepare and facilitate presentations to business line leaders on performance of campaigns.
• Responsible for responding to business line leaders' requests within limited timeframes.
• Devoted to getting results that are timely and accurate requiring critical analysis and providing solutions and recommendations on a scheduled and ad hoc basis with close follow-up and limited delegation.
• Communicates key marketing information to in-house and external creative teams as well as e-business departments.

Requirements

• Must be able to commute to Garden City, New York
• Bachelor's Degree Marketing or related field required or 6-8 years of additional relevant experience in lieu of degree
• 3+ years Holistic SEM management (agency or client) required
• 1+ years Experience in Adobe Advertising preferred
• Mastery of Search tools including Google Ads, Google Analytics and Microsoft Advertising (Bing Ads)
• Familiarity working with SA360/DCM/Floodlight or similar
• Proficient in text ad development, and knowledge of various paid search ad types
• Experience building, optimizing and reporting on YouTube OLV campaigns
• Experience in digital marketing tactics and measurement
• Google Ad Words Certification Required
• Microsoft Ads Certification Required

Preferred

• Familiarity working with SA360/DCM/Floodlight or similar
• Adobe Advertising preferred