Responsibilities

• Plan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and events.
• Own the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimization.
• Write, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadence.
• Conduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performance.
• Leverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiency.
• Produce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materials.
• Develop and maintain a content calendar aligned to business priorities and buyer journeys.
• Collaborate with product, sales, and marketing leadership to ensure messaging communicates customer value and market differentiation.
• Own webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distribution.
• Manage conference and event marketing activities, including campaign setup, pre- and post-event communications, lead management, and performance tracking.

Requirements

• 5-7 years of experience in demand generation, campaign marketing, or a related B2B marketing role.
• Strong HubSpot proficiency (email, workflows, landing pages, reporting).
• Experience running the full campaign lifecycle independently — from strategy and copy through execution and reporting.
• An analytical mindset with the ability to pull insights from campaign data and translate them into action.
• Excellent writer — comfortable producing first drafts of emails, blogs, social posts, and sales collateral without heavy oversight.
• Comfortable presenting and hosting live webinars and virtual events.

Preferred

• Experience in the insurance industry is a plus, particularly working with independent agencies, brokers, or related financial services organizations.
• Experience with ClickUp or similar project management tools is a plus.
• Experience leveraging AI tools to improve content creation, campaign execution, research, and productivity.

Benefits

• Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
• Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
• Our robust insurance plan includes: Medical with $0 co-pay Telehealth plan, Dental, Vision, HSA with generous employer contributions, FSA, Life Insurance, AD&D, Disability, EAP.
• Matching 401(k) with immediate full vesting.
• On Demand Pay - access to a portion of earned wages prior to payday with same day deposit.
• Internet & Gym Reimbursement and provided work computer equipment.
• Employee events and FMG swag to stay connected and engaged.