Segment Marketing Manager at Emerson | Florham Park, NJ | $85K/yr – $105K/yr

Segment Marketing Manager

Florham Park, NJ (Hybrid)

$85K/yr – $105K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own the segment strategy and go-to-market execution for DAUT, turning market intelligence into differentiated positioning and revenue growth across target segments.

Growth & GTM: Lead integrated plans and cross-functional launches to accelerate adoption and revenue within assigned segments.
Market Intelligence & Positioning: Synthesize customer, competitive, and industry signals to refine value propositions and target industries across regions.
Sales Enablement & Collaboration: Build lead-gen, enablement, and training programs with Sales and RevOps to grow pipeline and close rates.

Job Description

Responsibilities\n

Develop and lead the overarching segment marketing strategy for the DAUT portfolio, ensuring alignment with business objectives and driving market growth across assigned target segments
Oversee the creation and execution of integrated go-to-market plans, coordinating cross-functional teams to ensure successful product launches, accelerated adoption, and sustained revenue generation
Synthesize market intelligence, customer insights, and competitive analysis to inform strategic direction, define new target industries or applications, identify new opportunities, and refine value propositions for assigned segments
Guide the positioning, messaging, and pricing strategies at the segment level, ensuring differentiation and optimal market fit across diverse regions and customer groups
Direct the development of lead generation, sales enablement, and training programs in partnership with sales, marketing communications, and revenue operations teams to maximize pipeline and sales effectiveness
Foster strong collaboration with Product Management, share customer needs to consider in new product development, and ensure future products and solutions are tailored to market requirements
Monitor and evaluate the performance of segment marketing initiatives

\nRequirements\n

Bachelor’s degree in Engineering, Marketing, Business, or a related field
2 years of experience in a marketing, product, or technical environment
Highly self‑motivated individuals demonstrated success in driving cross-functional alignment and execution
Fast, independent learner comfortable with new technologies and markets
Ability to balance strategic thinking with detailed execution
Strong analytical skills, with the ability to synthesize market intelligence, customer insights, and competitive data into actionable strategies
Excellent written and verbal communication skills, with experience influencing stakeholders without direct authority
Ability to learn new markets, technologies, and customer segments quickly
Legal authorization to work in the United States; visa sponsorship is not available for this role

\nPreferred\n

Customer and/or supplier facing experience
Participation in cross-functional transformation project e.g. deployment of new tools, new processes, team reorganization, and technology upgrades
Familiarity with new product development cycles and providing market input into product roadmaps
Experience supporting or defining target audiences, personas, and segmentation models

\nBenefits\n

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs.
We provide a variety of medical insurance plans, with dental and vision coverage.
Employee Assistance Program
401(k)
tuition reimbursement
employee resource groups
recognition
flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave

Emerson

3.9 Glassdoor

Emerson (NYSE: EMR) is a global automation leader delivering solutions for the most demanding technology challenges. Headquartered in St. Louis, Missouri, Emerson is engineering the autonomous future, enabling customers to optimize operations and accelerate innovation. For more information, visit Emerson.com.

Founded in 2014

St Louis, Missouri, USA

51K employees (1,578 in marketing)

www.emerson.com

81% recommend to a friend

86% CEO approval