Responsibilities

• Cross-Functional Integration & Partner Collaboration
• Central Campaign Integrator: Serve as the strategic hub connecting Brand, Creative, Media, CRM, Loyalty, Visual, and E-Commerce, ensuring all teams remain aligned on the core narrative and business goals.
• PM Partnership: Partner closely with Project Managers by handing off approved campaign briefs and go-to-market calendars, enabling PMs to build detailed workback schedules, manage asset workflows, and drive day-to-day creative production.
• Campaign Briefing & Strategic Definition
• Campaign Brief Ownership: Author comprehensive, actionable campaign briefs defining the overarching campaign objective, audience targeting, key product pushes, and messaging hierarchy.
• Intake & Scope Alignment: Partner with Brand, Visual and Channel leads to translate commercial priorities into clear deliverables, securing cross-functional sign-off prior to execution kickoff.
• Campaign Governance & Post-Mortem Leadership
• Narrative Cohesion Review: Review campaign deliverables alongside PMs and Creative leads at critical milestones to ensure final outputs stay true to the brief and brand standards.
• Commercial Post-Mortem: Partner with Analytics to track holistic campaign performance against KPIs, leading post-campaign reviews to distill commercial insights and inform future seasonal strategies.
• Enterprise Marketing Calendar & Go-To-Market Alignment

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 5+ years of experience in media planning or integrated marketing, preferably within retail media, advertising, or a digital-first organization.
• Proven expertise in building and managing multi-channel campaigns (onsite, offsite, CRM, in-store).
• Strong analytical skills and experience with media measurement tools, platforms, and methodologies.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Highly organized and detail-oriented, with a demonstrated ability to manage multiple projects simultaneously.

Preferred

• MBA preferred.
• Familiarity with retail media networks and industry benchmarks is a plus.