Search Planner

New York City, NY (On-site)

$50K/yr – $74K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own paid search campaigns end to end, delivering optimization, reporting, and client-facing guidance across AdWords, SA360, and Analytics.

  • Lead day-to-day management of paid search accounts
  • Provide actionable reporting and optimization opportunities to clients and internal teams

Job Description

Responsibilities

  • Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations
  • Generate keyword lists and assist with ad copy development
  • Implement and track client campaigns, monitoring/questioning deliverables. Confidence and clarity on deliverables
  • Conduct keyword research and competitive/market analyses; be able to present findings in both informal and formal environments
  • Produce reports that analyze campaign activity
  • Recommend testing opportunities or optimizations to clients and internal teams, provide industry findings & POV on execution
  • Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools)
  • Ability to communicate with both internal teams and clients professionally and concisely
  • Compiling, analyzing and delivering account performance data to internal and external clients

Requirements

  • Across 2-3 years of experience, you know what it takes to slay Paid Search.
  • Demonstrated knowledge of paid search best practices and optimization
  • Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools
  • A degree of “search nerdery” – a passion for what’s new in an evolving industry
  • Ability to think on one’s feet and participate in team knowledge development
  • Excellent written and verbal communication skills; some client-facing experience

Preferred

  • Experience working with healthcare/finance/”sensitive industry” clients a plus

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Salaries

Posted range

$50K/yr – $74K/yr

Taken straight from the job posting.

See all Publicis Groupe Holdings B.V salaries

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K
Publicis Groupe Holdings B.V logo

Search Planner

Publicis Groupe Holdings B.V · New York City, NY · On-site