Search Optimization Manager - SEO, GEO & AI Search

Responsibilities

• Conduct in-depth keyword research, competitive analysis, and search intent studies to inform strategy
• Develop SEO strategy and optimization roadmaps for client accounts in collaboration with digital marketing leadership
• Develop content briefs and content optimization roadmaps informed by keyword research, search intent analysis, and competitive gaps
• Identify and prioritize opportunities in generative search, optimizing for entity authority, LLM citations, and visibility in AI Overviews alongside traditional ranking factors
• Stay current on search algorithm updates, industry trends, and emerging best practices
• Execute on-page optimization, technical SEO foundations, and structured content improvements
• Partner with developers to scope, prioritize, and validate technical SEO implementations, including schema markup and structured data strategies to strengthen entity signals and machine readability
• Monitor site health, visibility, and performance across traditional and emerging search platforms
• Track and interpret emerging search visibility signals, including AI-generated citations, brand mentions in LLM responses, and zero-click search trends
• Design and implement experiments to test hypotheses and improve search performance
• Build and maintain reports using Looker Studio, GA4, SEMrush, and other tools to communicate search performance, trends, and outcomes
• Collaborate with team to define and evolve how SEO success is measured as search behavior changes

Requirements

• 4+ years of experience in SEO, search optimization, or digital marketing with a strong SEO focus
• Proven ability to conduct keyword research, competitive analysis, and technical SEO audits
• Experience developing SEO strategy and optimization roadmaps
• Strong understanding of technical SEO (site structure, crawlability, structured data, page speed, etc.)
• Proficiency with SEO tools such as Google Search Console, Screaming Frog, SEMrush, Ahrefs, or similar
• Experience developing content optimization recommendations based on keyword research and search intent analysis
• Experience monitoring and optimizing for emerging search platforms (GEO, AI Overviews, etc.)
• Ability to translate data and research into clear, actionable recommendations
• Strong written and verbal communication skills for presenting insights to clients and internal teams
• Experience working in an agency or professional services environment
• Comfort working across multiple client accounts with different industries and needs

Nice To Have

• Entrepreneurial spirit and comfort operating with increasing autonomy as you build expertise
• Natural curiosity about how search algorithms work and where the industry is headed
• Ability to develop content strategy and optimization recommendations, from high-level direction to detailed keyword targeting
• Experience with generative AI tools and how they're impacting search visibility
• A mindset that balances strategic thinking with hands-on execution
• Collaborative attitude and willingness to share what you're learning with the team
• Experience with Google Analytics, Google Tag Manager, or other analytics platforms
• Familiarity with HTML, CSS, or JavaScript (we are not looking for a developer, but some exposure is a plus)