Drive paid search activation and optimization as a Search Media Manager, delivering tactical plan execution and strategic client collaborations.

• The Search Media Manager is responsible for tactical execution excellence and accountable for tactical plan delivery.
• They strategically plan, activate, optimize, and manage search media buys aligned with the communication strategy, customer journey, and audience insights.
• They are responsible for ensuring effective media activation while considering the client's business goals and objectives.
• The Search Media Manager works closely with clients, collaborating with them to develop comprehensive media activation plans and presenting campaign analysis and insights to address their concerns.
• Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys aligned with the communication strategy, customer journey, and audience insights.
• Make activation choices based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.
• Have a familiarity with direct response and own search elements of the marketing budget to support conversion goals, including CPL, CAC, CLV, lead-to-sale ratio, etc.
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.