Responsibilities

• Guide and execute search marketing campaigns as a player-coach, hands-on in expert areas while delegating granular tasks to team members
• Support VP of Strategy in business development by reviewing search marketing proposals for realistic deliverables, communication, and performance expectations
• Assess client SEM and SEO efforts by identifying problems, documenting solutions, and presenting findings across SEM and SEO categories (Google Ads, on-page factors, local factors, off-page factors)
• Research opportunities for increased visibility and engagement in SERPs and LLMs supporting client goals
• Create long-term search campaign plans with on-page, off-page, local, and media efforts—from implementing solutions to producing new content
• Execute client campaigns within a month-to-month reporting cadence, balancing urgency and importance
• Monitor client websites, local listings, and paid campaigns for new problems and implement solutions
• Optimize websites, local listings, and paid campaigns for increased visibility, engagement, and lead generation
• Produce new website content to rank for target topics and keywords
• Report on search performance to clients via emails and calls

Requirements

• At least three years of experience in a marketing agency
• At least four years of experience executing SEM or SEO campaigns
• Proficiency in Google Ads is required if experience is in SEM
• Proficiency in Google Business Profile and Google Search Console is required if experience is in SEO
• Demonstrated experience leading client relationships
• Proficiency in client communication is required (leading conversations, setting deadlines, displaying confidence)

Preferred

• experience leading client relationships and guiding search strategy
• Proficiency in Google Analytics, Google Tag Manager, Looker, and WordPress is desired
• Proficiency in search engine research and performance tools (e.g. Ahrefs, BrightLocal) is desired
• Proficiency in website crawlers and scrapers (e.g. Screaming Frog) is desired
• experience executing SEM and SEO campaigns in both channels is preferred

Benefits

• professional development
• time for innovation
• team building
• direct access to agency leadership to ensure every perspective is heard