Responsibilities

• Own BRUNT’s paid search and shopping program across Google Ads and Microsoft Ads, including Brand, Non-Brand Search, and Shopping/PMax, with full accountability for spend, budget pacing, and performance against ROAS, CAC, and margin targets.
• Build and maintain a funnel-based non-brand campaign architecture (awareness, consideration, purchase) to grow acquisition beyond BRUNT’s current dependence on branded search.
• Manage keyword strategy, search term mining, and negative keyword hygiene; monitor for and correct PMax/Shopping cannibalization of branded queries.
• Own Quality Score, RSA asset testing, and bid strategy by campaign type, including correcting overly aggressive automated bidding on brand terms.
• Monitor competitor activity and auction dynamics, including auction insights and impression share, to inform bid strategy and defend or grow BRUNT’s position in category searches.
• Serve as BRUNT’s day-to-day owner of our search vendor relationships, including bidding strategy, feed A/B testing, and performance reporting.
• Lead the transition of paid search and shopping management fully in-house, including offboarding our current search agency.
• Own Google Merchant Center feed health, including titles, attributes, and categorization, and quickly resolve disapprovals and feed errors.
• Partner with Digital Product on Universal Commerce Protocol (UCP) readiness and structured product data as Google’s AI-driven shopping surfaces evolve.
• Own BRUNT’s technical SEO foundation: indexation and crawl hygiene, Core Web Vitals, canonicalization, and schema markup (Product, FAQ, Review).

Requirements

• 5+ years of hands-on experience managing paid search and shopping campaigns (Google Ads and Microsoft/Bing Ads) for a DTC or eCommerce brand; agency-side experience welcome.
• Proven ability to grow non-brand search and shopping revenue and reduce dependence on branded search.
• Working knowledge of technical SEO fundamentals (schema markup, site architecture, Core Web Vitals) and the confidence to own SEO priorities without a dedicated SEO team.
• Comfortable managing outside vendors and agencies and holding them accountable to performance targets.
• Technically fluent, comfortable with the Google Ads API and Google Merchant Center, and confident using AI tools (e.g., Claude, AirOps) to scale content and reporting output.
• Comfort in spreadsheets (Google Sheets/Excel), including pivot tables, filters, and lookup-style formulas, to build and maintain reporting.
• Strong analytical rigor, with experience in (or genuine curiosity about) incrementality testing and measurement beyond platform-reported metrics.
• Excellent written communication and the ability to translate search performance into a clear narrative for non-specialist stakeholders.
• Passion or appreciation for the trades and BRUNT’s mission.

Preferred

• Experience with GA4 and Google Search Console.
• Exposure to answer engine optimization (AEO), generative engine optimization (GEO), or LLM search visibility work.
• Familiarity with feed management or bid-optimization platforms, or PIM tools.
• Experience with Shopify.

Benefits

• Healthcare: Comprehensive medical, dental, and vision insurance options.
• Retirement: 401(k) plan with Company Match.
• Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
• Incentives: Performance-based bonus eligibility and Equity if applicable.