Responsibilities

• Day-to-Day SEO Lead - Implement SEO/AEO recommendations across assigned university partner websites, focusing on on-page optimization, content updates, and technical SEO tasks
• Content Auditing & Optimization – Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand
• On-Page SEO Implementation – Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment
• Technical SEO Support – Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed
• UX and Cross-Linking Analytics – Review parent .EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities that help prospective online students more easily discover relevant programs on our website
• Performance Monitoring & Reporting – Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads
• Cross-Functional Collaboration – Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule
• Process & Documentation – Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio

Requirements

• 2–4 years of hands-on SEO experience executing on-page, content, and technical SEO initiatives in a professional or agency environment across multiple websites or a large, complex site environment
• Proven ability to identify optimization opportunities and execute SEO recommendations that improve organic performance
• Strong written and verbal communication skills, with the ability to collaborate effectively with managers and cross-functional partners and clearly explain SEO recommendations and findings
• Familiarity with SEO performance measurement and reporting using common analytics and SEO platforms

Preferred

• Familiarity with SEO considerations for AI-driven, generative, or answer-based search experiences
• Experience evaluating user experience and navigation to identify internal linking or discoverability opportunities
• Experience working in higher education, or similarly complex, multi-brand ecosystems