Responsibilities

• Lead the Digital Advertising and SEO strategy , execution, and optimization for assigned clients and prospects, ensuring campaigns align with their business objectives.
• Collaborate with Sales and Client Services to translate client goals into data-driven marketing strategies that deliver on brand visibility, lead volume, and lead quality targets.
• Ensure all creative assets, including website content, images, and video assets, align seamlessly with the overarching digital strategy to maximize performance and meet client objectives.
• Oversee the setup and implementation of campaigns for new clients, ensuring alignment with brand standards and location-specific performance goals.
• Proactively analyze Key Performance Indicators (KPIs), including web traffic and lead generation metrics to identify opportunities for optimization using best practices and advanced tools.
• Execute performance tests, such as A/B testing, predictive modeling, and cost-benefit analyses to drive campaign improvements and achieve maximum ROI.
• Innovate and implement new processes, tools, and techniques to improve campaign performance and efficiency.
• Ensure the reliability and effectiveness of key campaign components, including call tracking, form fills, ad copy, landing pages, and reporting mechanisms.
• Prioritize tasks and provide clear direction to team members, ensuring the effective execution, optimization, and fulfillment of campaigns for assigned accounts while maintaining quality and performance standards.
• Serve as the escalation point for critical issues, engaging executive leadership as needed to resolve challenges promptly.
• Showcase expertise and professionalism during client-facing performance reviews, new account onboarding meetings, and sales presentations to build trust and confidence.
• Develop standardized performance and campaign health reports at both brand and location levels, enabling timely, accurate, and actionable analysis of performance trends.
• Deliver insightful performance analysis that highlights campaign status, results against targets, drivers of variance, and clear recommendations to enhance outcomes and improve client satisfaction.
• Collaborate with Client Services and Sales to provide market analysis, performance insights, and tailored reports, while participating in client discussions to manage expectations and communicate results effectively.
• Partner with Fulfillment and R&D teams to ensure the accuracy, reliability, and functionality of Enspire reporting tools, including CenterMark.
• Collect, analyze, and interpret digital, web, and mobile performance data across the Enspire portfolio to evaluate the effectiveness of digital traffic tools, vendor contributions, and overall campaign processes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees are a plus.
• 3+ years of experience leading complex Digital Advertising and SEO strategies for large clients, preferably in franchise or multi-location environments.
• Expertise in SEO (On-Page, Off-Page, and Technical), Paid Search, Programmatic Display, and Social Advertising, with a strong focus on optimization, fulfillment, data analysis, and performance reporting.
• Advanced proficiency in tools such as Microsoft Excel, Microsoft Power BI, Microsoft Advertising, Bing Places, Google Analytics, Google Data Studio, Google Search Console, Google Business Profile, Google Ads, Meta Ads , Moz and/or other digital marketing platforms.
• Demonstrated ability to report on digital marketing KPIs such as leads, conversion rates, website traffic, and engagement metrics to measure and optimize campaign success.
• Extensive experience in evaluating both digital and offline marketing opportunities and developing tailored strategies and playbooks for clients across diverse industries.
• Proven track record of delivering strong technical expertise and leadership, driving results for both teams and clients.
• Exceptional team player with the ability to collaborate effectively across teams and departments.
• Self-motivated and results-driven, with a demonstrated ability to think creatively and drive innovation in digital strategies.
• Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas clearly and effectively.

Preferred

• Advanced degrees are a plus.
• Strong leadership skills to oversee Digital Advertising and SEO campaigns.