Search Engine Optimization Specialist

Arlington, VA (On-site)

$100K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the SEO engine with a documented roadmap, clear KPIs, and cross-functional impact on traffic, revenue, and acquisition.

  • Growth ownership: define strategy and priorities to move the needle across content, technical SEO, and backlinks.
  • Collaboration: embed SEO into product and tech SDLC and align with content and CMS teams.
  • Execution engine: lead keyword research, optimize on-page and off-page, scale with automation and AI workflows while tracking data-driven performance.

Job Description

Responsibilities

  • Own and define the SEO strategy and roadmap, including prioritization based on impact vs. effort
  • Set KPIs and track performance against business goals (traffic, revenue, and acquisition)
  • Identify growth opportunities across content, technical SEO, and backlink authority
  • Drive collaboration with Product and Tech teams to ensure SEO is embedded in development processes
  • Lead keyword research and search intent analysis to guide content and optimization efforts
  • Define and contribute to the content strategy in collaboration with the Content team
  • Oversee on-page and off-page optimization, including link-building strategies and audits
  • Proactively identify opportunities for new and improved content to drive rankings and growth
  • Drive scalability through processes, automation, and AI-powered workflows
  • Monitor performance and continuously optimize based on data and insights

Requirements

  • 5+ years of experience working with SEO, preferably within e-commerce
  • Strong experience in keyword research, on-page optimization, and content strategy
  • Solid understanding of technical SEO, site structure, and link-building strategies
  • Hands-on experience with tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar
  • Analytical mindset with the ability to connect SEO performance to business outcomes
  • Strong collaboration and communication skills across cross-functional teams
  • Highly structured with a strong sense of ownership and execution

Preferred

  • Experience working with AI tools and automation in SEO workflows
  • Experience in fast-growing or performance-driven e-commerce environments
  • Previous experience mentoring or leading junior team members
  • Familiarity with CMS platforms used in e-commerce
MSH logo

MSH

3.7 Glassdoor

Scale your team with high-quality, vetted professionals. 🚀 MSH is a global technology and talent solutions provider that empowers people and the places they work to thrive. The company’s leading-edge services and support provide organizations with the business intelligence and high-quality, vetted candidates they need to succeed at a speed and scale others cannot in 35+ markets across three continents. By engaging MSH’s human-centered and collaborative platform, hiring leaders and talent professionals are empowered to find the highest quality candidates, while putting the candidate experience front and center. Founded in 2011 and headquartered in Fort Lauderdale, Fla., MSH is certified as a Minority Business Enterprise by the National Minority Supplier Development Council.

Founded in 2011
Fort Lauderdale, Florida, USA
728 employees (26 in marketing)
64% recommend to a friend

Traffic Signals

Monthly Visitors
12.5K
Monthly Google Ads Budget
$11.5K
Traffic Source Mix
Search
31.8%
Direct
49.6%
Referral
8.7%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~728

Marketing Team

Marketing Team Size
17 (2% of company)
Median Career Experience
11 years
Median Tenure
12 years
Marketing Roles Posted (Last 30 Days)
2