Search Engine Optimization (SEO) Manager

Responsibilities

• Performance-driven SEO program management & execution:
• Possess deep, results-oriented SEO and AI subject matter expertise with a proven track record of driving organic performance in enterprise settings
• Demonstrated understanding of how large language models (e.g., AI assistants and conversational search tools) discover, evaluate, and extract information from websites.
• Be familiar with technical and content-related factors that influence visibility in large language models, including crawl access, site architecture, structured data, content clarity, and authority signals.
• Consistently develop high-impact SEO strategies to grow our client’s organic search performance
• Lead day-to-day management of client SEO programs across an enterprise client portfolio including: Client program strategy development and roadmap management; Technical auditing and optimizations on large sites (>100k pages); On-page optimization activities, such as keyword research, metadata development, internal linking, and more; Content strategy development and execution, such as content auditing, gap analysis, strategy execution, and more; Local program optimization of site, partners, and tools such as Yext and Google Business Profile; Automating reporting views within analytics platforms to scalably identify key drivers of performance through impactful weekly & monthly insights; Off-page optimization activities, such as link building, link reclamation, and outreach
• Ability to work closely with client-side implementation teams (development, product/UX, content, etc) to define requirements and brainstorm solutions to a variety of SEO recommendations
• Be effective in driving change – navigate ambiguity and large organizations with ease to maximize the impact of our work
• Regular analysis and effective communication of program performance at granular levels to audiences ranging from day-to-day stakeholders up to C-suite
• Client relationship management:

Requirements

• 5+ years of experience directly responsible for enterprise-level SEO programs
• Proven track record of success driving strong positive results through SEO programs
• Proven excellence in the following: Performance-based, direct-response SEO strategies; All analytics tools (Adobe analytics, Google Analytics 4 / Google Search Console, server log analysis, etc); Visibility monitoring tools (STAT, Conductor/Brightedge, etc), Auditing tools (DeepCrawl, Screaming Frog, Botify, etc), Keyword research tools (Adwords, Ahrefs, SEMRush, etc, and other analysis tools
• Deep understanding of critical crawling/indexing/rendering factors
• Understanding of schema.org structured markup, page speed optimizations, and other scalable technical tactics
• Local search optimization platforms (Yext, Rio, etc)
• Experience optimizing websites to be eligible, accessible, and trusted sources for AI-generated answers, summaries, and recommendations.
• Writing/reading code (HTML, JS, etc) a strong plus
• Minimum 1 year of experience managing direct reports
• Understanding of paid search platforms, strategies, and tactics a plus

Preferred

• Previous experience in enterprise SEO programs, performance marketing, retail, eCommerce, etc. preferred

Benefits

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day