Responsibilities

• Write blog posts, product roundups, and seasonal content for a fashion and beauty audience of women 40+
• Take direction on angle, tone, and strategy. The creative direction comes from me, your job is clean, on-brand execution
• Format and publish content in WordPress, including proper SEO structure
• Write and optimize meta descriptions, internal links, and H1/H2/H3 hierarchy
• Use primary and secondary keywords naturally based on the brief provided
• The SEO Copywriter will be responsible for creating optimized web content, performing keyword research to drive traffic, and assisting in crafting content strategies
• Daily tasks include drafting, editing, and refining written materials to align with SEO best practices to ensure maximum reach and online visibility
• Collaboration with the team to align content with brand goals

Requirements

• Strong writing skills, including the ability to write in someone else's voice — this role is execution, not self-expression
• Excellent grammar is non-negotiable — but so is knowing when to break the rules. We write the way real people talk, not the way an English teacher grades. If your instinct is to make everything sound formal and polished, this probably isn’t the right fit.
• Working knowledge of SEO: keyword research, on-page structure, meta descriptions, and how search algorithms reward (or punish) content
• Experience with SEO tools like Semrush, Yoast, or Google Search Console
• Understanding of best practices for images, alt-text, layout, and Google Discover
• Comfortable formatting and publishing in WordPress (ideally Gutenberg)
• Genuine interest in fashion and beauty; it comes through in the work
• Excellent organizational skills and attention to detail
• Ability to meet deadlines, work independently in a remote environment, and take feedback on writing

Preferred

• Experience writing fashion and beauty content
• Experience with Kit, including newsletters, sequences, and opt-ins
• Familiarity with affiliate content (LTK, ShopMy, Amazon)